1. Business Performance & Commercial Management

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  Deliver annual targets for sales, leasing, occupancy, and OPEX as approved by the Board.
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  Safeguard the existing business by proactively managing tenant retention and maintaining strong tenant relationships.
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  Drive the execution of the commercial center’s repositioning and leasing strategy.
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  Collaborate closely with Leasing, Marketing, and Operations teams to enhance footfall, tenant performance, and customer experience.
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  Monitor overall business performance and implement corrective measures when necessary.

2. Operations Excellence Transformation

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  Lead the Operations Excellence Transformation project in collaboration with external consultants.
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  Drive the implementation of SOPs, governance frameworks, KPI systems, and accountability mechanisms across all functions.
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  Enhance operational discipline, improve decision-making processes, and strengthen cross-functional collaboration.
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  Establish service standards and operational standards across all customer touchpoints.
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  Ensure smooth daily operations, including facility management, security, safety, and maintenance.

3. Organizational Leadership & Change Management

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  Lead organizational change and cultural transformation across the commercial center.
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  Build a transparent, accountable, and performance-driven culture aligned with the company’s core values.
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  Strengthen the leadership capabilities of the management team and improve succession readiness.
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  Actively manage performance and address underperformance when required.
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  Navigate organizational complexity and secure alignment across long-tenured teams and stakeholders.

4. Digitalization & Systems Development

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  Accelerate the implementation of key business systems, including CRM, MISA, footfall management systems, and other operational platforms.
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  Improve reporting transparency and management visibility through digital tools and dashboards.
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  Promote data-driven decision-making across the organization.

5. Stakeholder Management

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  Act as the primary representative of the commercial center in Hanoi.
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  Maintain strong relationships with tenants, business partners, landlords, authorities, and key stakeholders.
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  Work closely with Group leadership and shared services teams to ensure alignment and effective execution.
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  Provide regular updates and recommendations to the Vice CEO and the Board.

Requirements

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  Bachelor’s degree or higher in Business, Finance, Operations Management, Hospitality, Retail Management, or other relevant fields.
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  At least 10 years of leadership experience in shopping malls, retail operations, hospitality, property management, airport commercial operations, or multi-site business environments.
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  Proven experience in enhancing operational performance and driving organizational transformation.
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  Strong financial capability, with hands-on experience in budget management, profitability improvement, and cost control.
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  Practical and hands-on leadership approach with strong execution capability.
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  Proven ability to influence stakeholders and manage change across the organization.
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  Strong people management, communication, negotiation, and conflict resolution skills.
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  Fluent Vietnamese communication skills and strong command of English.
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  Ability to work independently and operate effectively as the senior leader based in Hanoi.