Job Description

The General Manager of Sales (GM) will drive and execute strategic sales initiatives to lead our Mining division in achieving and exceeding the ambitious sales targets. The GM is responsible for developing and implementing the 5-year sales growth plan, increasing market visibility,penetration, and ensuring overall profitability by leveraging strong customer relationships, best in class Customer Service and best practice processes.

The GM will utilize market intelligence to develop and execute strategies for growth, with a focus on market participation, market visibility, and customer conversion. Success in this position hinges on the ability to develop, deliver and monitor effective operating plans, sales tools, market strategy and forecast.

Responsibilities

• Develop and implement a long term sales strategy focused on market penetration, revenue expansion, and profitability.
• Lead and govern all sales processes, policies, and reporting structures, ensuring effective use of CRM systems, data tools, and forecasting methodologies.
• Provide cross functional leadership to guide both Sales and Marketing teams in meeting strategic and operational targets.
• Create and execute unified Sales and Marketing operational plans aligned with business objectives.
• Build and maintain strong relationships with customers and industry partners to support business growth.
• Foster a positive, collaborative working environment between management, employees, and support functions.
• Oversee the Sales Division’s financial performance, including P&L oversight, budgeting, and forecasting.
• Manage key customer accounts, evaluate contracts, and track performance metrics to ensure commercially sound outcomes.
• Develop internal capabilities and resources that strengthen the Division’s Sales and Marketing effectiveness and support other LCA divisions.
• Lead continuous improvement initiatives to enhance processes, efficiency, and operational performance.
• Support the development, implementation, and maintenance of a robust Quality Management System (QMS).
• Ensure compliance with all Quality Assurance (QA) and Health, Safety, and Environmental (HSE) policies and requirements.
• Serve as the primary executive contact for major strategic accounts to drive customer satisfaction and long term business growth.
• Lead, coach, and motivate the sales team while collaborating with after sales, supply chain, and other functional teams to ensure seamless customer experience and aligned market execution.
• Other duties as assigned

Competencies

• Industry knowledge and network and demonstrated success in all facets of account development
• Sales-focused, responsive, innovative and strategic
• Advanced financial and non-financial skills to drive profitability and market penetration
• Demonstrated success providing customers with exemplary support
• Excellent analytical and influencing skills with highly developed business and financial acumen
• Strong communication skills in verbal and written English and experience liaising effectively with customers
• Proven experience in managing and motivating a remote Sales force

Our Offer

• Competitive wages
• Extensive benefits with employer paid premiums starting day 1
• Hybrid or remote work opportunities for select roles*
• Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
• 6% employer RRSP matching
• $3000 annual allowance for continuing education
• International training & development work opportunities for select roles*
• And much more!

Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.

Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Gabriel Ribeiro.

One Passion. Many Opportunities.

The company

The Liebherr Group has represented leading-edge technical products and services for more than 70 years and has proudly serviced Canadian customers directly since 1973. Liebherr-Canada Ltd. has 11 branch locations across Canada providing sales, service and product support for equipment in the construction, mining, material handling, crane, aerospace and transportation industries.

Location

Liebherr-Canada Ltd.

10440 267 ST

T7X 6A2 Acheson, AB

Canada (CA)

Contact

Gabriel Ribeiro

gabriel.ribeiro@liebherr.com