Job Description

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PURPOSE OF THE POSITION:

To lead, oversee, develop, maintain and direct the overall growth and brand position strategy for the business to gain fair market share, ensuring sustainability of the business. To position O&L Leisure as the leading consumer driven hospitality company in Namibia.

MINIMUM REQUIREMENTS & EXPERIENCE:

• Bachelor's Degree (Honours) in Marketing, Public Relations, Communications, Business Administration, or related field.
• Minimum 10 years' marketing experience, including at least 5 years in a senior marketing leadership role.
• Strong understanding of tourism demand, travel behaviour, and global source markets.
• Proven experience in brand management, digital marketing, public relations, and strategic marketing.
• Demonstrated success in developing and executing high-impact marketing strategies.
• Strong commercial acumen and knowledge of consumer behaviour and market trends.
• Hospitality or tourism industry experience will be an added advantage.

KEY ACCOUNTABILITIES:

Strategic Planning & Brand Positioning

• Develop and execute growth and brand positioning strategies that drive market share and business sustainability.
• Lead long-term and short-term marketing planning aligned with business objectives.
• Position new business acquisitions and expand brand presence in local and international markets.
• Drive the implementation of the O&L Leisure Brand Charter and brand promise.

Marketing Strategy & Leadership

• Lead the execution of integrated marketing, retail, brand, and PR strategies.
• Manage marketing budgets and ensure optimal return on investment.
• Collaborate with key stakeholders to strengthen market positioning and business performance.
• Provide strategic market insights and recommendations to senior leadership and shareholders.

Digital Marketing & Brand Management

• Ensure consistent brand identity and messaging across all channels and guest touchpoints.
• Oversee digital marketing, social media, website development, advertising, PR, and promotional campaigns.
• Drive customer engagement, lead generation, and brand visibility through innovative marketing initiatives.
• Support creative development and campaign execution across all properties.

Market Analysis & Performance Monitoring

• Monitor industry trends, customer behaviour, competitor activity, and market opportunities.
• Track marketing performance, campaign effectiveness, and market share growth.
• Use consumer insights and analytics to inform strategic decision-making and continuous improvement.

Project & Stakeholder Management

• Oversee the successful delivery of marketing projects and strategic initiatives.
• Build and maintain strong relationships with agencies, partners, suppliers, and internal stakeholders.
• Ensure marketing activities are delivered on time, within budget, and aligned to business objectives.

Leadership & Culture

• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of innovation, accountability, collaboration, and excellence.
• Support employee engagement initiatives and contribute to a Great Place to Work culture.
• Drive performance management, coaching, and capability development within the team.

O&L Persona & Brand Experience

• Embed the O&L Persona and brand promise across all marketing activities and customer touchpoints.
• Ensure authentic storytelling and consistent brand experiences throughout the guest journey.
• Support property-specific campaigns while maintaining alignment with the overall brand strategy.

Closing Date: 8 July 2026

O&L - a Great Place to Work.

Applicants meeting our requirements are invited to apply. O&L Group of Companies is an Equal Opportunity Employer.

"This position is subject to a pre-employment screening and vetting process, and by applying for this position, applicants acknowledge that they are aware that the Company reserves the right to carry out screening and pre-employment vetting for all shortlisted applicants. Certificate of Conduct issued by the Namibian Police (not older than 6 months) may be required from all shortlisted applicants."

Requisition ID: 5806