The General Manager Malaysia and Singapore is responsible and accountable for overseeing the operations of the commercial affiliate in line with the overall business objectives and in full compliance
with CSL Code of Responsible Business Practices, global, regional, and local policies as well as all local laws and applicable codes.
Reporting to the SVP & GM, APAC Commercial Operations the General Manager will leads and guide the country team to achieve business goals while ensuring regulatory compliance to safeguard CSL’s reputation
Key Responsibilities & Accountabilities
Commercial strategy development & implementation and Business Revenue Targets
Responsible for overseeing operations for Malaysia and Singapore affiliate by closely working with commercial, operations, R&D and enabling functions
Full P&L accountability for MY/SG, including revenue, profitability, and OPEX
Develops and implements commercial strategies supporting commercial business growth in MY/SG markets
Leads and achieves In-Market Sales/performance and subsequently Ex-CSL objectives aligned with company management
Understands market access, develops market insight and relations, and ensures successful launch of key products
Maintains project timelines to ensure tasks are accomplished effectively
Identifies growth opportunities, develops and drives a vision for the affiliates and implements a strategic 5-year growth plan in close collaboration with other above market and enabling functions
Drives commercial strategy planning and execution including new product launches, lifecycle management, tender participation, and market access strategies
Actively involved in National and hospital tendering
Regain Domestic Fractionation contracts in Malaysia & Singapore
Establishes and drives sales targets in collaboration with other above market and enabling functions, ensuring achievement of in-market sales and financial goals aligned with budgeted OPEX
Responsible for sales KPI’s, keep the sales force duly trained and following CSL codes and compliance program, regular visits to customers aligned with market strategy, management and participation in tender business ensuring successful outcomes
Ensures proper resources in marketing are in place and all activities in line with CSL codes and regulations promotional material development following Corporate guidelines for branding, new markets assessments, business case submission, marketing plan development, budget control, product launching activities, KOL’s relationship building
Building high performing teams and team effectiveness
Directs and develops commercial capabilities in Malaysia and Singapore affiliate teams to meet short and long-term business objectives, complies with regulations, and protects the group's public reputation in close collaboration with other above market and enabling functions
Drives a Unified One CSL Culture across Behring and Vifor teams. Fosters a cohesive, high-performing organizational culture aligned to shared purpose, values, and ways of working, while respecting local market dynamics.
Acts as a visible role model of OneCSL leadership behaviors, consistently reinforcing collaboration, accountability, and patient-centricity
Establishes and manages structured business management processes to improve efficiency and quality of sales
Focus on people development, providing promising futures for employees. • Reviews and improves organizational effectiveness by developing streamlined processes leveraging technology, overseeing employee performance, and influencing above-market and enabling functions to establish a highly motivational work environment and implement innovative changes
Cross function collaboration
Develops market penetration strategy working in collaboration with above market experts in market access and medical affairs teams, and drive the execution
Guides the strategic execution of marketing programs in accordance with the agreed marketing strategies
Collaborates with finance, supply chain, quality and regulatory affairs teams in conjunction with other relevant internal CSL SME teams to deliver on objectives.
Building industry relationship and network
Builds and maintains strong business partnership relationships with key stakeholders including but not limited to PDN Malaysia, HSA/BSG Singapore, KKM Malaysia, ACE Singapore, SAPI and PhAMA Malaysia
Acts as the primary representative to government bodies, hospital networks, industry associations, and key partners
Maintains relationships with decision makers in key accounts, opinion leaders and other customer groups.
Management of local distributors and partners
Leads and optimizes distributor partnerships to enhance channel effectiveness, ensure supply continuity, and deliver sustainable growth
Ensures CSL Behring’s products are appropriately marketed, supplied through systematic planning and regular monitoring of stock level in distributors
Manages the relationship with the distributor to ensure that tenders bids are correctly submitted, awarded and supplied on time and in full.
Compliance & Code of Responsible Business Practice
Acts in line with the Code of Responsible Business Practice • Act as a legal representative of CSL Behring, Malaysia & Singapore for all company operational activities
Responsible for maintaining full compliance of regulatory status, pharmacovigilance, quality, and risk management of all CSL products via the CSL regulatory and other relevant employees
Implements and maintains policies and procedures in line with corporate (and local) requirements
Oversees risk management, including tender governance and supply continuity
Qualifications, Skills & Experience
Bachelor's or master's degree in a scientific or business field; MBA preferred
10+ years' commercial experience in the healthcare/pharmaceutical industry, in senior sales and marketing roles preferably with P&L experience for a portfolio, country or region
Experience in an associated discipline is desirable (e.g., Market Access, PAGA, Finance, Medical, Business Development etc.)
Experience managing teams in an international matrix environment
Proven experience in strategic and tactical/brand marketing and sales management, in successful market access and new products launch
Ability to maximize market opportunities
Strong results orientation, coupled with proven track record of success in managing distributors
Financial acumen with proven ability to develop and achieve financial plans
Ability to motivate and lead employees, and hold them accountable
Knowledge of country’s health policy, regulatory and market environments preferred
Track record developing and sustaining relationships with regulators, payers, policy makers, key opinion leaders, advocacy and industry groups
Proficient in English; Malay is preferred
Competencies
Strong Business Ethics and Alignment with CSL Values (integrity, collaboration, innovation, excellence, customer focus)
Strong problem solving and decision-making ability, team player
Excellent communication, collaboration, and delegation skills
Comfortable operating in an international/matrix environment, with a strong ability to lead and influence
Managing ambiguity, strategic agility, business acumen, delegation, drive for results/action oriented, with customer and patient focus
Self-awareness, curiosity, creativity, negotiation skills, managerial courage and resilience
Developing direct reports and others, coaching others
About CSL Behring
CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/
Our Benefits
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL
You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement
