Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a General Manager, EMEA / UK to join our Revenue team.
As the General Manager of EMEA, you will report to our global CRO and lead + execute our growth strategy. You will own all commercial development (sales) for Partners/Brands/Advertisers across EMEA. To start, you’ll personally build strong relationships with senior-level contacts and industry leaders, drive revenue, and establish a scalable process, before hiring a team and expanding the GEOs.
Our Mission
Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.
Backed by Spark Capital & Foundry who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth here
What you will do:
What you need:
What you get:

Nift helps businesses grow by rewarding users with personalized thank-you gifts—driving loyalty, discovery, and measurable results.
We make it easy for businesses to thank their users with personalized gifts that introduce them to brands they’ll love—no annoying ads, no interruptions. Just thoughtful, high-value rewards that feel like genuine appreciation and drive real results. Our AI-powered platform matches people with gifts they’ll love, creating a win-win: users discover something new, and brands acquire high-intent customers.
After a purchase, review or signup, Nift helps you build loyalty and deliver measurable revenue. Seventy-two percent of users say they feel more positively about the platform that gave them a gift, and 70% plan a purchase from the brand they discover.
Trusted by Afterpay, Klarna, Tripadvisor, and Ticketmaster, and powering a curated network of thousands of brands—including Fabletics, Chewy, Harry’s and HelloFresh—Nift delivers more than 50 million thank-yous each month across the U.S., UK, and Canada.
Recognized by Deloitte as one of North America’s fastest-growing tech companies, Nift is redefining performance marketing—one thank-you at a time.
Interested in learning more or joining our network? Let’s connect.