THE ROLE: General Manager | Cowboys Club
LOCATION: Frisco, TX
About the Role
The General Manager serves as the senior leader of Cowboys Club andis responsible forall aspects of the operation, including member experience, food and beverage, events, financial performance, team leadership, and day-to-day execution. This role is critical to delivering an exceptional hospitality experience that reflects the standards of Cowboys Club, LegendsGlobal, and the Dallas Cowboys organization while building strong relationships and driving sustained business results.
This is one of the most important hires within the premium hospitality portfolio and a critical leadership role for Cowboys Club. The General Manager will lead a complex hospitality business that spans member experience, hospitality operations, food and beverage, events, and people leadership, with a direct impact on how members perceive Cowboys Club, the Dallas Cowboys brand, and LegendsGlobal
WHAT YOU’LL DO (KEY RESPONSIBILITIES)
Executive Leadership & Club Operations
Serve as the senior leader of Cowboys Club and lead all aspects of day-to-day operations.
Establish businessobjectives, drive execution against strategic priorities, and foster collaboration across departments.
Maintain a highly visible presence throughout the Club with members, guests, employees, partners, and leadership.
Hospitality, Member Experience & Programming
Champion service excellence and create an environment where members and guests feel recognized, valued, and eager to return.
Oversee event execution and year-round programming, ensuring every experience reflects Cowboys Club standards.
Lead service recovery efforts,monitorfeedback, and build strong member relationships that create a sense of belonging.
Financial Performance, Food & Beverage & Team Development
Drive revenue growth, manage budgets, controllaborand operating expenses, andidentifyopportunities to improve efficiency whilemaintainingexperience standards.
Partner with culinary and operations leadership tomaintainexceptional food and beverage quality, consistency, and innovation.
Recruit,retain, and develop a high-performing team while creating a culture of accountability, hospitality, and continuous improvement.
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
Strong hospitality leadership background with experience leading luxury hospitality operations.
Proven ability to lead complex operations spanning member experience, food and beverage, events, and financial performance.
Demonstrated success building high-performing teams and developing future leaders.
Strong commercial and financial acumen with the ability to balance guest satisfaction and business results.
Experience working with high-profile guests, members, and stakeholders in premium or luxury environments.
Excellent emotional intelligence, relationship-building skills, and a hands-on leadership style.
Experience in private clubs, luxury hotels, high-end restaurants, lifestyle hospitality brands, or premium sports hospitality environments preferred.
KEY LEADERSHIP ATTRIBUTES
Visible, hands-on leader who leads from the floor and builds trust with members, guests, and employees.
Exceptional relationship builder with strong emotional intelligence and a hospitality-first mindset.
Teamdeveloperwho creates accountability,inspiresperformance, andbuildsa culture of excellence.
Lead the development of a vibrant member community through meaningful programming, engagement strategies, and relationship-building initiatives that drive retention, advocacy, and long-term membership growth.
WORK ENVIRONMENT & TRAVEL
Position is based on site at Cowboys Club and requires a strong, visible presence throughout daily operations.
Role will support game day experiences, private events, and year-round programming in a premium hospitality environment.
Schedule flexibility is expected to meet operational demands, member needs, and event-relatedactivity
COMPENSATION
Competitive salary,commensuratewith experience,bonusand a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
DEPARTMENT
Hospitality
REPORTS TO
EVP, Premium Hospitality
ABOUT LEGENDS GLOBAL
Legends Global is the premier partnertothe world’s most iconic live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale andexpertiseacross every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
Our culture is built on respect, ambition, collaboration, and bold action.We’recommitted to creating an inclusive environment where every team member can bring their authentic self, make a meaningful impact, and build a lasting career.
At Legends Global, winningisn’toccasional—it’sintentional. We succeed because of our people: elite performers who know that every victory is earned together. If you thrive in high-performance environments and want to help shape the future of sports and entertainment, this is where you belong.
ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.
We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners.
Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook.
As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.
