Job Description

An exciting opportunity has arisen to join a pioneering luxury wellness concept at a pivotal stage of its journey. This role is ideal for an experienced senior leader who thrives in dynamic environments, enjoys building systems from the ground up and is passionate about creating exceptional guest experiences.

As General Manager, the successful candidate will play a key role in launching and shaping a premium wellness destination that blends fitness, therapy, hospitality and wellbeing. Working closely with the founder, they will take full ownership of operational excellence, commercial performance, team leadership and the overall guest journey, ensuring every aspect of the business reflects the brand’s elevated standards.

This is a rare opportunity to join a business right at the start of its journey to help define the foundations of a concept designed to transform the future of wellness.

The Company

Our client is redefining how people experience wellbeing - combining science-backed nervous system regulation with movement, recovery, nutrition and therapeutic practices, the business is creating an immersive environment designed to support transformation from the inside out.

Every aspect of the experience has been intentionally curated - from scent and sound to lighting, materials and service delivery - to create a deeply restorative and memorable guest journey.

Launching with an initial prototype location in Central London, the business has ambitious plans for future expansion, including a flagship destination that will bring together wellness practitioners, fitness experiences, cultural programming and hospitality-inspired service under one roof.

The company is built on the principles of intentionality, integrity, innovation and community, and is seeking individuals who live and breathe these values and who are excited by the opportunity to help shape a category-defining brand from its earliest stages.

The Role

The General Manager will be responsible for overseeing the day-to-day running of the studio while establishing the systems, processes and culture required for long-term growth.

Acting as the operational heartbeat of the business, they will ensure the studio delivers a seamless guest experience, strong commercial performance and exceptional service standards from day one.

• Salary: £55k-£60k
• Hours: Full-time
• Location: Sloane Square
• Start date: ASAP

Key responsibilities

• Leading all aspects of business operations, ensuring a seamless and elevated guest experience across every customer touchpoint.
• Taking full ownership of the P&L, driving revenue growth, profitability and overall commercial performance.
• Building and implementing operational systems, processes and procedures that support efficiency, consistency and future scalability.
• Developing and executing membership growth, retention and customer engagement strategies to maximise long-term business performance.
• Monitoring business KPIs, analysing performance data and implementing strategies to improve operational and commercial results.
• Recruiting, onboarding and leading a high-performing team, while fostering a strong culture aligned with the brand’s values and service philosophy.
• Overseeing all front-of-house operations and ensuring hospitality-led service standards are consistently delivered.
• Managing relationships with wellness practitioners, instructors, therapists and external partners while ensuring operational excellence across all service offerings.
• Leading staffing strategy, scheduling, workforce planning and team development across all operational departments.
• Supporting the founder in launch preparation, business planning and long-term strategic decision making.
• Identifying operational efficiencies and leveraging technology, innovation and systems to improve business performance.
• Playing a key leadership role in future expansion planning, helping build the operational framework for multi-site growth.

As the business scales, this role will naturally evolve into a broader senior leadership position with opportunities to oversee multiple locations and contribute significantly to the company’s long-term growth strategy.

The Person

The ideal candidate is a commercially driven and entrepreneurial leader who combines strong operational expertise with a genuine passion for wellness, hospitality and creating world-class experiences.

They will be highly comfortable operating within a start-up environment, balancing strategic thinking with hands-on leadership, while embracing the opportunity to build something exceptional from the ground up.

The successful candidate will likely demonstrate

• Previous experience in a General Manager, Senior Operations Manager, Regional Manager or multi-site leadership role.
• A background within premium hospitality, luxury wellness, boutique fitness or high-end service-led environments.
• Strong commercial acumen with experience managing budgets, driving revenue and delivering operational KPIs.
• Exceptional organisational skills and the ability to create structure within a fast-moving environment
• Natural leadership qualities with experience building, motivating and developing high-performing teams.
• A guest-first mindset and a passion for delivering elevated customer experiences
• The confidence to work autonomously while collaborating closely with founders and senior stakeholders.
• Strong problem-solving abilities and a proactive, solutions-focused approach.
• An interest in innovation, technology and the evolving wellness landscape.
• Excellent communication skills and the ability to build relationships across diverse teams and partner networks.
• Alignment with the brand's values of intentionality, integrity, curiosity and continuous growth.

Most importantly, they will be excited by the opportunity to help bring an ambitious wellness vision to life and play a meaningful role in shaping the future of a rapidly growing brand.

Why Join?

• Opportunity to join a visionary wellness brand at launch stage.
• Play a key role in shaping the operational foundations of a high-growth business.
• Work alongside passionate founders with ambitious expansion plans.
• Be part of a concept that blends wellness, hospitality, culture and community.
• Genuine progression opportunities as the business grows into multiple locations.
• Help create an experience designed to positively impact people's wellbeing every day.

This position would suit an entrepreneurial operator who is equally comfortable driving commercial performance, leading teams and delivering world-class guest experiences within a luxury wellness environment.

Your recruiter for this role is Charlotte Wood, Recruitment Consultant at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.