At SERVE Hospitality Group, it’s more than smoothies—it’s about serving smiles, one guest at a time. Built on hospitality, connection, and community, every interaction is a chance to brighten someone’s day.
SERVE Hospitality Group proudly operates 30+ Tropical Smoothie Cafe locations and is rapidly growing. As a fast-scaling, multi-unit franchisee, we’re expanding this nationally recognized brand with bold energy and purpose. Backed by a strong development pipeline and committed internal capital, we’re building a culture-driven, high-performance business that blends speed, discipline, and operational excellence.
About the Role
Tropical Smoothie Cafe is seeking an experienced and high‑energy General Manager to lead daily operations, develop talent, and drive strong financial results. You will be the key leader responsible for cultivating an exceptional guest experience and upholding our high operational standards.
Why Join Us?
Key Responsibilities:
Leadership & Team Development
Operations & Guest Experience
Financial & Performance Management
Inventory & Vendor Management
Our Ideal Candidate
Required Qualifications:
Preferred Qualifications:
Physical Requirements:
Join Our Team
Apply today and start your adventure with SERVE Hospitality Group. Let’s blend up some brilliance together!
SERVE Hospitality Group is an Equal Opportunity Employer.

About Us
SERVE Hospitality Group began operations in December 2015, opening our first Tropical Smoothie Café in June 2016. In July 2019, SERVE Hospitality Group was officially established following a significant investment in resources to support regional expansion. Today, we are proud to be one of the largest and highest-performing Tropical Smoothie Café franchisees in the Midwest.
In 2024, we expanded our portfolio by adding 7 Brew Coffee, an energetic and fun brand we’re thrilled to introduce to Michigan.
Our Purpose
At SERVE Hospitality Group, we are driven by our purpose: to raise the bar and inspire others to do the same.
Our Mission
We aim to be the best franchise operator by striving to inspire better, try harder, have fun, and create family-friendly environments. We invest in passionate people who embrace our core values and empower them with the knowledge and resources they need to succeed.
This focus on our team and values is the foundation of our recipe for sustainable growth, exceptional hospitality, and operational excellence.
To learn more about SERVE Hospitality Group and explore career opportunities, visit our website.