The Crunch General Manager will ensure the members receive the highest quality of service and facilities. He or She will be fully responsible for total performance, operational excellence, and member satisfaction. This role drives revenue growth, maximizes member retention, develops high-performing teams, and ensures every aspect of the club operates at the highest standard. The GM sets the tone, the pace, and the culture — leading from the front and ensuring the delivery of the Legendary Experience.
Reports to:
Regional Manager
Requirements:
- 4 year college degree preferred
- management experience required
- Fitness management experience preferred
- Current Cardiopulmonary Resuscitation (CPR) required
Special Skills:
- Excellent written and verbal communication
- Creative management techniques
- Strong organizational skills
- Strong leadership skills
- Strong administrative skills
- Strong customer service skills
- Strong computer skills
Responsibilities:
Sales & Revenue Leadership
- Own the Net Dues Growth and Total Revenue performance for the club
- Lead and coach all staff on the Crunch Sales System (Leads → Info Calls → Appointments → Tours → Closes → Kickoffs)
- Set daily, weekly, and monthly sales goals; hold team accountable for performance
- Monitor and drive high kickoff booking and show rates, aiming for ≥ 60% bookings and ≥ 40% shows
- Partner with the PTM, AGM, and corporate marketing to generate leads and convert them to long-term
- members
Operational Excellence & Cleanliness Standards
- Be the guardian of the club’s operational and visual standards
- Conduct daily walkthroughs and weekly facility audits
- Ensure strict compliance with opening, mid-day, and closing checklists
- Maintain a facility that members consistently describe as “the cleanest, best-run gym they’ve ever
- been to!”
Team Development & Onboarding
- Recruit, hire, and train top talent for all club positions
- Certify staff in sales scripting, service delivery, and operational checklists
- Provide ongoing coaching, performance reviews, and recognition
- Foster a culture of accountability, pride, and continuous improvement
Operations
- Coordinate and work within club support functions of Fitness, Sales and Marketing, Accounting, Information Technology.
- Support personnel related problems or difficulties by following club procedure and documentation.
- Resolve member complaints in an expeditious and tactful manner following club procedure and documentation.
- Promote a professional and welcoming atmosphere that enhances the quality of service and care offered to the members.
- Ensure the club meets standards for cleanliness, maintenance, safety, and security.
- Conduct weekly detailed inspection of the club with the Maintenance Manager utilizing cleaning checklist and forward information to appreciate staff.
- Ensure visible maintenance items are repaired promptly, proper signage is posted and if possible out of service equipment removed from the floor.
- Reinforce to staff the cleanliness is everyone’s responsibility, not just the maintenance staff.
- Ensure proper inventory of maintenance parts.
- Track completion of opening/closing checklists, stage management, repair & maintenance log, locker log and cleaning checklist.
- Assist in the processing/submission and approval of payroll.
Leadership & Culture Building
- Lead daily huddles, track KPI dashboards, and make data-driven decisions
- Step into any role as needed to ensure smooth operations and excellent service
- Inspire, motivate, and hold team members to the highest standards
- Partner with all department heads to align on goals and drive unified execution
Delivering the Legendary Experience
- Personally ensure every member interaction is positive, engaging, and professional
- Hold the team accountable for maintaining energy, professionalism, and service focus
- Cultivate a club culture that blends fun, discipline, and results
- Build and protect a membership base of raving fans
Meetings
- Monthly or Weekly Department Meetings
- Employee Training Meetings
- Daily “One Minute Meetings” with club staff
- Daily Personal Training Manager Meeting
- Weekly Club Management Meeting
- Annual Performance Evaluations
Above description may be subject to change or alteration at any time.
Fitness Growth Capital (FGC) is looking for high-energy, positive, and passionate people who are ready to bring the vibes, build a career, and make an impact.
Want to combine work, fitness, and fun? You’re in the right place.
At FGC, this isn’t just a job—it’s your chance to grow, level up, and be part of something bigger We’re all about creating an environment where you can be yourself, push your limits, and have a team behind you every step of the way.
We live and breathe a “No Judgments” culture—inclusive, supportive, and built for everyone. No matter where you’re starting from, you belong here. Our teams are made up of people who lift each other up, celebrate wins together, and bring energy every single day.
And let’s be real—we like to have fun while doing it.
Our clubs are packed with state-of-the-art equipment, high-energy group fitness classes, and next-level amenities like HydroMassage, tanning, and recovery spaces that keep both our members and our team feeling their best. It’s serious fitness… without taking ourselves too seriously.
At FGC, you won’t be left on your own. You’ll get real coaching, real support, and real opportunities to grow Whether it’s your first step into fitness or your next big leadership move, we’re here to help you build something you’re proud of.
We’re not just building gyms—we’re building strong teams, great careers, and an environment people love being part of
If you bring the energy, we’ll bring the opportunity.
Let’s grow. Let’s have fun. Let’s get to work. 💪🔥
