Job Description

General Manager - Betws y Coed

Join us to "Change Hospitality For Good"

Betws-y-Coed, North Wales

Salary: Up to £40,000 per year + Relocation Package up to £3,000 + NSO bonus

Set in the heart of Betws-y-Coed — the “Gateway to Snowdonia” and one of the most breathtaking hospitality settings in North Wales. Surrounded by the stunning Gwydir Forest Park and located beside a working train station, our site will serve both the local community and the thousands of adventurers who visit the area each year.

We are redeveloping the former Alpine Café into a flagship bakery destination featuring:

• 200 covers
• A grab-and-go outdoor kiosk
• A beautiful orangery
• Extensive outdoor seating front and back
• A high-quality, production-led bakery at the heart of the operation (Rise)

With such a unique and high-capacity venue, we’re searching for an exceptional General Manager to lead this exciting new chapter.

The Role

As General Manager, you will take full ownership of day-to-day operations, ensuring outstanding service, impeccable food quality, and smooth coordination across a large team. This is a hands-on leadership role in a busy, fast-paced environment where community connection, team development, and operational excellence are key.

What We’re Looking For

• Proven experienced hospitality leader
• Confidence managing high-volume venues with multiple service areas
• Strong leadership skills and the ability to build, motivate, and support a large team
• A passion for community-focused hospitality
• A forward-thinking, operationally minded individual who thrives in dynamic environments