Expertise Recruitment

General Manager

Expertise Recruitment  •  Beirut, LB (Onsite)  •  2 months ago
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Job Description


The Opportunity


This role has been created because the Lebanon operation has grown
significantly — from a small team of 3–4 people to a 20-person hub — and now
requires dedicated, experienced operational leadership. The team has the talent
and the capability. What it needs is structure, process discipline, clear
accountability, and a leader who can develop people and drive consistent
service quality.


You will have a direct mandate from the Managing Partner and
real authority to run this operation. You will not be managing upward for every
decision. You will be trusted to lead.


The mental model for this role is simple: the UAE and KSA
teams are your clients. Your job is to ensure Lebanon services them with the
speed, quality, and reliability of a best-in-class agency. When they brief
Lebanon, they should feel confident the work will be delivered on time,
accurately, and to standard — every time.


What You Will Do


Operations and service delivery

• Own the quality and timeliness of all output from the Lebanon team — campaign
setup, optimisation, reporting, dashboards, and data products
• Establish and enforce clear SLAs for turnaround times, quality standards, and
escalation protocols across all workstreams
• Act as the primary point of contact for UAE and KSA client leads when issues
arise; resolve problems quickly and communicate clearly
• Build and maintain a structured brief-to-delivery workflow that minimises
errors and creates visibility for all stakeholders
• Identify whether recurring issues are process failures, people issues, or
capacity constraints — and fix them at the root

People management and development

• Manage day-to-day performance across the Lebanon team; set clear
expectations, give direct feedback, and hold people accountable
• Build a development and training programme for the team — with particular
focus on the media planning and data functions
• Identify high-potential team members and create structured growth paths for
them
• Manage underperformance decisively and fairly; make hiring and exit decisions
with the support of UAE management
• Create a team culture that is motivated, professionally proud, and oriented
toward client service excellence

Hiring and team growth

• Own the Lebanon hiring process: define roles, screen candidates, conduct
interviews, and make recommendations to UAE management
• Build relationships with local talent networks and recruiters to maintain a
pipeline of strong candidates
• Plan headcount requirements in line with business growth projections from UAE
and KSA

Compensation and people operations

• Conduct regular compensation reviews and make recommendations to UAE
management to ensure the team is paid fairly, competitively, and consistently
• Ensure Lebanon compensation is benchmarked against the local market and does
not become a source of attrition
• Work with finance and UAE management to plan and manage the Lebanon cost base
within agreed parameters

Stakeholder management

• Develop strong working relationships with all UAE and KSA client leads;
understand their workload, their standards, and their pressure points
• Participate in regular structured check-ins with UAE management to report on
team performance, capacity, and any operational issues
• Surface problems early — before they reach the client — and always arrive
with a proposed solution, not just a problem statement


How Success Is Measured


Your first 90 days will be assessed on three things:


• A clear diagnostic of current team capability, process
gaps, and service quality issues — with a proposed improvement plan presented
to UAE management
• Structured operating rhythms in place: weekly check-ins with UAE/KSA client
leads, clear SLAs documented and communicated, and an escalation protocol
understood by the whole team
• The beginning of a development plan for each team member — identifying
strengths, gaps, and growth paths


From month 4 onwards, success is measured on client
satisfaction with Lebanon delivery, reduction in errors and delays, team
retention and development, and the overall health and performance of the
operation.


Requirements


What We Are Looking For


Background


We are looking for candidates from one of the following backgrounds:


• A senior agency operations leader or account director from
a network or independent agency who has managed large delivery teams and
understands how media campaigns are planned, built, and optimised


• A media agency department head or regional operations lead who has built
process, managed teams across functions, and driven service quality at scale


We are not looking for a pure media practitioner. This is a
people and operations leadership role. The right candidate understands media
well enough to hold quality standards — but their primary skill is building and
running teams, not executing campaigns.


Experience

• 10+ years of experience in media agency environments
• Proven track record of managing teams of 15 or more people across multiple
functions
• Experience building or significantly improving operational processes in an
agency context
• Comfortable with performance management, including difficult conversations
and exit decisions
• Familiarity with campaign planning, digital media, programmatic, and
reporting workflows — sufficient to assess quality and identify errors without
needing to be a practitioner
• Experience working in a hub or back-office model serving remote client-facing
teams is a strong advantage
• Based in Lebanon or willing to relocate

Behaviours and character

• Service-minded by instinct — you measure your success by how well the teams
you support are performing, not by your own visibility
• Direct and clear communicator — you give honest feedback, set clear
expectations, and do not let ambiguity persist
• Process-oriented without being bureaucratic — you build structure that helps
people do better work, not structure for its own sake
• Decisive under pressure — when something goes wrong, you diagnose fast,
communicate quickly, and fix it
• Developer of people — you invest in the team around you and take genuine
satisfaction in watching people grow
• Commercially aware — you understand that quality and efficiency are not in
tension; both matter
Expertise Recruitment

About Expertise Recruitment

𝗪𝗶𝘁𝗵 𝗼𝘃𝗲𝗿 𝟭𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘀𝗲𝗮𝗿𝗰𝗵, 𝗼𝘂𝗿 𝗯𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗶𝗿𝗺 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝘀 𝗶𝗻 𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝗺𝗶𝗱- 𝘁𝗼 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲-𝗹𝗲𝘃𝗲𝗹 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘀𝗲𝗰𝘁𝗼𝗿𝘀, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗴𝗼𝗼𝗱𝘀, 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲, 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻, 𝗳𝗶𝗻𝗮𝗻𝗰𝗲, 𝗲𝗻𝗲𝗿𝗴𝘆, 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗿𝗲𝘁𝗮𝗶𝗹 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲. 𝗙𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝗟𝗲𝗯𝗮𝗻𝗼𝗻, 𝘄𝗲 𝗻𝗼𝘄 𝘀𝗲𝗿𝘃𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁 𝗮𝗻𝗱 𝗔𝗳𝗿𝗶𝗰𝗮, 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀, 𝗦𝗠𝗘𝘀, 𝗮𝗻𝗱 𝗺𝘂𝗹𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝗶𝗿𝗺𝘀 𝘁𝗼 𝗳𝗶𝗹𝗹 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗿𝗼𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗵𝗶𝗴𝗵𝗹𝘆 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀. 𝗢𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝗹𝘀𝗼 𝗲𝘅𝘁𝗲𝗻𝗱 𝘁𝗼 𝗼𝘁𝗵𝗲𝗿 𝗿𝗲𝗴𝗶𝗼𝗻𝘀, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘁𝗼𝗽 𝘁𝗮𝗹𝗲𝗻𝘁 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆. 𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝗲𝗾𝘂𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝘄𝗲 𝘁𝗮𝗶𝗹𝗼𝗿 𝗲𝗮𝗰𝗵 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗼 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝘂𝗻𝗶𝗾𝘂𝗲 𝗻𝗲𝗲𝗱𝘀 𝗼𝗳 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿𝘀 𝗮𝗻𝗱 𝗷𝗼𝗯 𝘀𝗲𝗲𝗸𝗲𝗿𝘀, 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗮 𝗳𝗮𝗶𝗿 𝗮𝗻𝗱 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀.

𝗪𝗵𝘆 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗨𝘀:

• Diverse Industry Expertise

• Access to a Wide Talent Pool

• No Up-Front Fees

• Competitive and Transparent Pricing

• Free Replacement Guarantee

• Client Testimonials Available

𝗙𝗼𝗿 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿𝘀: Optimize your hiring process with expert support. Submit your vacancies here, and let us find the right fit for you:

http://www.expertiserecruitment.com/employers/

𝗙𝗼𝗿 𝗝𝗼𝗯 𝗦𝗲𝗲𝗸𝗲𝗿𝘀: Take the next step in your career. You can send your CV by email to cv@expetiserecruitment.com or browse our jobs and apply online at http://jobs.expertiserecruitment.com/.

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Beirut, LB
Year Founded
2009
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