Job Location DURHAM SOUTHPOINT store - DURHAM, NC 27713
General Manager
CULTURE SNAPSHOT
Broad River Retail is an organization of integrity, diversity, and culture working together for the purpose of ‘Furnishing Life’s Best Memories’. At Broad River, we call all our employees “Memory Makers.” We do this because we know everyone who works for our Company has the power to make positive memories not only for our Guests, but also for their families, co-workers, and communities.
We take pride in training and developing our teams so that they can provide a premier customer experience to every Guest. Our Memory Makers are the driving force that has led us to being the largest and fastest-growing Ashley licensee in the U.S. and landing us on the Top Places to Work list two years in a row in our industry.
AT A GLANCE
The General Manager reports directly to the Multi-Unit leader for their area and is part of the Retail Performance. We're seeking a hands-on Retail Sales Leader to drive results, lead a team of 10+ consultants, and uphold high standards in sales performance, customer experience, and showroom operations. This role involves coaching, hiring, and executing key sales strategies while ensuring consistency in processes and exceeding customer expectations. Ideal candidates are energetic, accountable, and passionate about retail leadership.
DAY IN THE LIFE AS THIS MEMORY MAKER
WORKPLACE ENVIRONMENT
While performing the duties of this job the employee is:
In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.
MEMORY MAKER PERKS & BENEFITS
OUR COMMITMENT TO YOU
Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self.
WHAT YOU’LL NEED TO SUCCEED

Broad River Retail (BRR) is the largest and fastest-growing Ashley licensee in the Carolinas and Georgia. BRR operates 27 Ashley Stores, four Ashley Outlets, and three distribution centers. Broad River is #41 on Furniture Today’s Top 100 U.S. Furniture Stores of 2023. BRR is also recognized as one of the 50 fastest-growing businesses headquartered in South Carolina as well as the Charlotte metro region in 2023.
At our core, we are a purpose-driven organization, and it inspires everything that we do. We think about living out our organizational purpose through our passion for Furnishing Life’s Best Memories for others – for our Memory Makers, our guests, whom we are privileged to serve, and our neighbors in our communities.
We encourage you to learn more about Broad River Retail. Visit our website, broadriverretail.com, and check out our podcast, storiesfromtheriver.com.