策略策划——gelato
上海
营销族群
集团总部招聘
职位描述
1、负责Gelato策略,明确目标、人群、节奏与打法。 2、制定年度/季度营销规划,撰写线上线下整合营销活动,并推动项目落地执行。 3、社媒内容策略与话题策划,联动社媒团队完成小红书、抖音、微博等平台推广。 4、联动产品、设计、运营、渠道等团队,跟进执行效果并进行数据复盘与优化。
职位要求
1、本科及以上学历,市场营销、广告、传播、中文等相关专业优先。 2、2-3年品牌策划、营销策划或整合营销经验,餐饮、新消费、生活方式品牌优先。 3、具备较强的策略思维、创意策划能力和项目管理能力。 4、熟悉主流社媒平台内容生态与传播玩法,对热点和年轻人趋势敏感。 5、具备良好的沟通表达、提案能力和跨部门协作能力,热爱甜品或Gelato者优先。
投递

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.
As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.