Job Description

Key Responsibilities

Customer Development

• Support customer outreach and engagement programs.
• Assist in organizing customer meets, site visits, and product demonstrations.
• Track customer feedback and coordinate with relevant teams for resolution.
• Maintain customer databases and interaction records.

Marketing Support

• Assist in execution of BTL marketing campaigns and promotional activities.
• Coordinate for product launches, exhibitions, roadshows, and events.
• Monitor marketing material availability across dealer locations.
• Support digital marketing and lead generation initiatives.

Market Intelligence

• Collect and analyze competitor information on products, pricing, schemes, and market activities.
• Conduct market surveys and customer research.
• Prepare reports on market trends and customer requirements.

Dealer Development

• Support dealer performance tracking and reporting.
• Assist in implementation of dealer engagement and capability-building initiatives.
• Coordinate training logistics and communication with dealer teams.

MIS & Analytics

• Prepare daily, weekly, and monthly performance reports.
• Assist in lead tracking, conversion analysis, and campaign effectiveness measurement.
• Maintain dashboards and presentations for management reviews.

Cross-functional Coordination

• Coordinate with Sales, Service, Product Support, Finance, and Dealer Network teams.
• Support smooth execution of field initiatives and business programs.