Job Description

Reporting to the Head of Commercial within the Spanish Business Unit, the Gaming Commercial Manager will play a key role in driving and overseeing the Gaming proposition for our regulated Spanish portfolio.

The successful candidate will help ensure that our Gaming offering consistently meets the expectations and demands of the Spanish customer base, balancing long-term customer value with strong commercial performance and revenue optimisation across Casino, Live Casino, Slots and other Gaming verticals.

This role requires close collaboration with local teams across Campaigns, Marketing, CRM and Operations, as well as central functions including Compliance, Legal, Product Development, BI and external Gaming providers.

Together with senior stakeholders, the Gaming Commercial Manager will help shape and execute the commercial strategy across all Gaming products and brands operating in Spain, currently including William Hill and 888.

The role holder will be a subject matter expert in the Spanish Gaming landscape, customer behaviours, market trends and competitor propositions, ensuring our product and commercial strategy remains competitive, innovative and customer-centric.

A key aspect of the role will involve aligning promotional and customer engagement strategies around key commercial moments, seasonal campaigns and player behaviours, while also supporting initiatives that maximise customer value and improve retention.

What you’ll be doing

• Monitor daily Gaming P&L and key commercial KPIs across the Spanish market, identifying performance gaps and implementing action plans to improve results.
• Develop and evolve a compelling, market-leading Gaming proposition tailored to Spanish customers.
• Collaborate with Product teams to support the implementation of new Gaming features and enhancements aligned with customer needs and market trends.
• Partner closely with BI and Analytics teams to analyse customer behaviour, identify opportunities and translate insights into actionable commercial initiatives.
• Work alongside CRM, Site and Product teams to optimise customer journeys, engagement and long-term player value.
• Coordinate with CRM and Customer Engagement teams to align promotional strategies with KPIs performance, personalised offers and Gaming campaigns.
• Monitor customer satisfaction metrics including NPS and customer feedback to improve the overall Gaming experience.
• Collaborate with Compliance and Legal teams to ensure Gaming propositions remain fully compliant with Spanish regulations while maintaining a strong customer experience.
• Work closely with external Gaming suppliers and internal stakeholders to optimise game portfolio performance and promotional visibility.
• Conduct regular competitor analysis to ensure our Gaming offering remains differentiated and market leading.
• Support additional commercial and operational initiatives as required.

Basic Governance & Operating Rhythm

• Daily monitoring of all Gaming performance KPIs across 888 Casino and William Hill Casino, segmented by product vertical and customer segment.
• Weekly meetings with BI and Analytics teams to review campaign performance, retention, reactivation and churn metrics.
• Weekly meetings with VIP teams to review high-value customer segment performance and key customer actions.
• Weekly alignment with William Hill and 888 Proposition Managers to coordinate Marketing and CRM priorities for upcoming Gaming activity.
• Biweekly meetings with Product and Gaming Operations teams to review game performance, promotional mechanics, supplier priorities and customer experience improvements.
• Weekly meetings with Legal and Compliance teams to ensure all Gaming propositions, campaigns and customer communications remain aligned with regulatory requirements.
• Weekly coordination with GMS and Site teams to prioritise onsite Gaming content, lobbies, banners and promotional placements in line with market strategy and commercial priorities.
• Regular collaboration with external Gaming providers to maximise commercial opportunities, exclusive content visibility and game performance.

Requirements

Who we are looking for:

Essential

• Minimum 3 years’ experience in iGaming, Online Casino, Product Marketing, Commercial Management or related commercial roles.
• Strong understanding of Gaming commercial drivers and customer behaviour.
• Excellent analytical skills with the ability to interpret large data sets and convert insights into actionable recommendations.
• Strong understanding of the Spanish Gaming and entertainment landscape.
• Ability to translate customer needs into business requirements and commercial action plans.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong communication and influencing capabilities.
• Proactive, solution-oriented and agile mindset.
• Native-level Spanish and fluent English (written and spoken).

Preferred

• Experience within regulated Gaming or iGaming environments.
• Knowledge of Casino, Live Casino and Slots products.
• Experience working with Gaming suppliers and third-party providers.
• Familiarity with BI and reporting tools.

*Please provide an English CV with your application.

 What we offer:

Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

• Financial: Competitive salary;
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!;
• Holiday entitlement;
• eLearning;
• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities;
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts;
• Healthcare: We prioritize your health and well-being, offering comprehensive healthcare benefits;
• ..and more.

More about evoke

We’re a business that embraces change and progress. The power behind big name brands William Hill, 888, and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction, and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

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At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.