At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.
Fast paced. Innovative. Inspiring. With close to 10,000 team members and a national footprint of more than 173 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.
Are you a commercially minded growth leader with an entrepreneurial mindset who thrives on building demand, unlocking new customer segments, and delivering impact at scale? This is a unique and brand-new opportunity to shape and grow a high-potential services business within a dynamic retail and digital ecosystem.
This role is responsible for accelerating customer demand for GEEKS2U Services—driving growth across existing offerings while identifying and launching new service opportunities.
You will play a pivotal role in expanding the customer base, improving conversion, and increasing lifetime value through a mix of channel strategy, product innovation, and cross-functional collaboration.
Working across multiple parts of the business—including Product & Technology, Marketing, Digital, Category, Customer Service, and Store Operations—you’ll help embed services into the customer journey both online and in-store.
What You’ll Be Responsible For:
Growth Strategy & Customer Acquisition
Own and deliver the end-to-end customer growth strategy
Service Innovation & Expansion
Design and launch new customer‑driven services
Commercial Partnerships & Channels
Partner with B2B, Category, and Merchandising teams to grow business customer revenue
Customer Experience & Retention
Rebuild and scale lifecycle marketing programs
Store Enablement & Engagement
Build and deliver in‑store education and incentive programs
Cross-Functional Leadership
Lead and influence cross-functional teams to deliver key initiatives
Performance & Insights
Establish and track key demand metrics across acquisition, conversion, retention, and unit economics
You’re a commercially savvy, customer-led growth expert who can move seamlessly between strategy and execution.
You bring:
Why This Role?
This is a high-impact role where you will:
If you’re excited by building something new, driving measurable growth, and working across a complex, high-energy environment—we’d love to hear from you.
If you’re searching for an organisation that’s truly committed to its people, where you can thrive in a culture of togetherness, then join Officeworks and let’s make bigger things happen – for all of us! We celebrate our teams’ uniqueness by offering genuine team member benefits to the Officeworks family:
At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for our team. We encourage applications from all candidates of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), people with disabilities, and the LGBTQI+ community.
Since opening our doors in Richmond, Victoria, in 1994, Officeworks has been passionate about helping make bigger things happen.
Our products support Australian households and businesses to work, learn, create and connect. From technology, stationery and furniture to art supplies, learning and development resources and services like Print & Create and on-site tech support with Geeks2U.
Customers know and trust us for our commitment to everyday low prices, widest range and great service, no matter how they choose to shop.
People and the planet are at the heart of what we do. We recognise we have an important role to play in the lives of our team members, and in the local communities where we live and work.
Officeworks Social Media Community Standards
Our social media pages are a safe and respectful place that are accessed by people of all ages and backgrounds, so please use appropriate language and behave in a polite manner. We’ll remove comments and posts that include:
• Discrimination including by reference to race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief
• Defamation
• Illegal activity or references to illegal activity
• Personally identifiable information
• Insults or personal attacks
• Spam, advertisements, polls or petitions of any kind
• Links to third-party websites
• Nudity or other sexually explicit or suggestive content
• Obscene or inappropriate language
• Repetitive, copied and pasted, or duplicated content from single or multiple users
• Personal information including, but not limited to, e-mail addresses, telephone numbers, mailing addresses, or identification numbers
• Our team member’s privacy is important to us, therefore any posts that reference a team member’s identity in a negative manner will be removed
• A violation of a social media platform’s terms and conditions
If you seriously breach our community standards, we may block you from posting on our page.
