WHAT YOU'll DO
As a Senior Futures Designer, you’ll bring future possibilities to life by turning signals, insights, and foresight work into tangible outputs. Working hands-on, you’ll make abstract ideas concrete — helping teams explore what could be, challenge assumptions, and make more informed decisions.
You will:
• Translate emerging insights, trends, and foresight directions into speculative concepts, artefacts, and prototypes
• Design future-oriented experiences, systems, and narratives that explore possible scenarios
• Create provocative concepts that expand thinking and challenge the status quo
• Build tangible representations of future opportunities through visuals, prototypes, and story-driven artefacts
• Develop compelling storytelling that communicates complex and ambiguous ideas clearly
• Collaborate across teams to shape exploration directions and opportunity spaces
• Contribute to workshops, concept sprints, and broader exploration initiatives
• Support leadership conversations with engaging, thought-provoking outputs
• Collaborate closely with innovation, futures, and strategy colleagues to materialise future opportunity spaces and exploration themes
You’ll also contribute to building long-term futures capabilities and new ways of exploring possible futures across the organisation.
WHO YOU'LL WORK WITH
You’ll be part of the Innovation & Exploration team — a central function shaping and driving H&M Group’s innovation portfolio. The team explores emerging signals, technologies, and strategic themes, translating them into initiatives that can scale across the business or unlock new opportunities.
You’ll collaborate closely with cross-functional partners across design, business, and technology, contributing to a shared ambition to explore what’s next.
WHO YOU ARE
We are looking for people with…
• 5–10+ years’ experience in speculative, future-oriented, or concept design, focusing on concept development, innovation, or creative industries
• Experience working with early-stage ideas and ambiguous problem spaces
• Proven ability to translate abstract ideas into tangible, thought-provoking outputs
• Prototyping skills across physical, digital, service, or mixed media
• Excellent visual communication and storytelling skills
• Experience working in cross-functional environments
• Ability to connect creative exploration to broader cultural, societal, and business shifts
And people who are…
• Creative, curious, and forward-thinking
• Hands-on and experimental in their approach
• Comfortable navigating uncertainty and complexity
• Collaborative and open to diverse perspectives
• Motivated by exploring questions, not just delivering answers
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we use our scale and knowledge to drive the fashion industry towards a more inclusive and sustainable future.
WHY YOU'LL LOVE WORKING HERE
At H&M Group, you’ll be part of a vibrant, collaborative environment where creativity and innovation are encouraged. You’ll have the opportunity to work at the intersection of design, strategy, and futures thinking — shaping ideas that influence real business decisions. We offer attractive benefits and extensive development opportunities, empowering you to grow your career while contributing to meaningful, forward-looking work.
JOIN US
Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.*
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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