Job Description

• Employment Type: Full-Time (35 hours per week)
• Duration: Fixed Term Contract until April 2027
• Remuneration: Level 8 from $127k + 17% superannuation & leave loading
• Location: Kensington NSW (Hybrid Working Arrangements)

Why your role matters

The Future Students Marketing Lead is a specialist role responsible for leading performance marketing across owned, paid and other channels to support the recruitment of UNSW’s key future student audiences, including domestic undergraduate, domestic postgraduate and international students.

Working within the Future Students Marketing team, this role will help drive the strategy and implementation of full-funnel marketing activity aligned to UNSW’s Lifelong Learner priorities. The position is responsible for the campaigns, tools and processes that underpin marketing operations, including audience insights, data, creative assets, budgets, optimisation and reporting.

The role will collaborate closely across UNSW to ensure marketing programs are delivered to a high standard and achieve strong return on investment. It will also play a key role in ensuring audience-appropriate messaging, brand consistency, creative excellence and the ongoing effectiveness of owned and paid marketing channels.

Reporting to the Head of Future Students Marketing & Content, the Future Students Marketing Lead may also manage a small team of 1–3 direct reports.

Specific accountabilities include:

• Lead go-to-market programs for the university with a focus on driving awareness, performance marketing, search, and content performance, to achieve targets including generating leads, enrolments and lowering the cost per enrolment.
• Lead the successful ideation, implementation, review and optimisation of marketing programs to recruit target audiences.
• Work closely with a variety of stakeholders including agencies, faculties, social media and content teams to ensure successful campaigns within budget.
• Own, develop, and optimise all customer-facing content and communications with respect to marketing programs.

About You:

• A relevant tertiary qualification and relevant substantial experience or an equivalent level of knowledge gained through any combination of education, training and student recruitment experience.
• Demonstrated experience running marketing programs - ideally inside an experience or knowledge sector like education
• Strong experience in implementing paid and organic campaigns, managing production with creative agencies and reporting on performance.
• Strong digital marketing experience including understanding of marketing automation, SEO optimisation and customer lifecycle marketing. Experience working with Adobe Experience Platform or equivalent enterprise level marketing solutions is essential.
• Outstanding organisational skills and the ability to work collaboratively across a matrix organisation, ideally with experience of Agile Ways of Working.
• A superior communicator with the ability to present marketing results in a compelling way and liaise effectively with students, staff and external stakeholders.
• Strong attention to detail, with experience in leading multiple projects simultaneously, and to tight deadlines.

For further details on role responsibilities and skills & experience required, refer to the position description found under the position listing on Jobs@UNSW

Benefits and Culture:

People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world.

Our benefits include:

• Flexible working options.
• Career development opportunities.
• 17% Superannuation contributions and additional leave loading payments.
• Additional 3 days of leave over Christmas period.
• Discounts and entitlements (retail, education, fitness).

For further details on the benefits, please visit https://www.jobs.unsw.edu.au/lifestyle-benefits

Pre-Employment Checks
Aligned with UNSW’s focus on cultivating a workplace defined by safety, ethical conduct, and strong integrity, preferred candidates will be required to participate in a combination of pre-employment checks relevant to the role they have applied for.

These pre-employment checks may include a combination of some of the following checks:-

• National and International Criminal history checks
• Entitlement to work and ID checks
• Working With Children Checks
• Completion of a Gender-Based Violence Prevention Declaration
• Verification of relevant qualifications
• Verification of relevant professional membership
• Employment history and reference checks
• Financial responsibility assessments/checks.
• Medical Checks and Assessments

Compliance with the necessary combination of these checks is a condition of employment at UNSW.

How to Apply: Submit your CV & cover letter addressing the key selection criteria (no more than 2 pages) before 11.55pm Wednesday 3rd June 2026. Please note: Sponsorship is not available for this role, valid Australian working rights are required on application.

Job queries contact: Chloe Gane, Talent Acquisition Consultant E: chloe.gane@unsw.edu.au (applications to the address cannot be accepted, please apply online)

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff.