We’re a startup with big ambitions: to make estate planning modern, visual, and intelligent. Vanilla is the first AI-powered estate advisory platform, built by advisors, planners, and attorneys to transform how wealth is transferred across generations. Our technology unifies scenario modeling, client visualization, and document creation into one seamless, digital experience.
Our team brings together diverse subject matter expertise across estate planning, wealth management, and scaling SaaS startups. We’re distributed across the U.S., with a mix of fully remote and hybrid roles, and we embrace flexibility while staying closely connected. At Vanilla, you’ll join curious builders and problem-solvers who thrive on speed, autonomy, and impact. Here, you won’t just join a company, you’ll help create it. If you’re excited to tackle hard problems, move quickly, and see your work shape both an industry and a growing startup, we’d love to meet you.
This role is a remote position, you must be based out of one of the following states: Arizona,California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Kentucky, Maine, Massachusetts, Minnesota, New Jersey, New York, Ohio, Pennsylvania, Texas, Utah or Washington
We're looking for a deeply experienced Senior Frontend Engineer to raise the bar for frontend architecture and quality in our AI team, align it with the broader application best practices, and help promote frontend excellence across teams.
This is not a feature factory role. This is a high ownership, cross team leadership role.
Own frontend architecture and quality for all AI features.
Align AI frontend implementation with wider application standards, including shared components, service API patterns, and design system usage.
Partner with organization frontend leaders to learn, internalize, and propagate best practices across teams.
Contribute to and evolve our shared design system and atomic component architecture.
Drive consistency across shared components, service APIs, and UI patterns.
Lead large, complex frontend initiatives end to end.
Work closely with Product and Design to translate ambiguous ideas into scalable, high quality UI systems.
Provide strong technical direction and mentorship to frontend contributors.
Establish frontend observability and tracking standards, including analytics and instrumentation.
Ensure performance, accessibility, and maintainability across the UI surface area.
Collaborate with backend and ML engineers to integrate AI powered experiences into a production grade frontend.
Senior Level Frontend Depth
5+ years of frontend engineering experience.
Deep expertise in React and TypeScript.
Strong understanding of atomic design principles and scalable component architecture.
Proven experience contributing to or leading a design system.
Experience maintaining frontend quality across multiple teams or product surfaces.
Experience with GraphQL and/or RESTful APIs.
Technical Leadership
Communicates blockers and concerns early, with clear reasoning and a focus on business impact.
Able to advocate for quality and architectural direction with concrete examples and data.
Experience mentoring engineers and raising frontend standards.
Experience using AI tools to assist in development and design.
Product & Quality Mindset
Experience implementing analytics and tracking.
Familiarity with tools like Datadog or similar observability platforms.
Preferred experience running or implementing A/B tests and using experimentation to inform product decisions.
Strong collaboration history with product designers using Figma and wireframes.
Comfortable resolving design inconsistencies proactively, not passively.
Cross Functional Strength
Experience working across teams and bringing alignment to shared patterns.
Able to embed temporarily with another engineering group to internalize best practices and bring them back.
Experience integrating AI or ML driven features into production UIs.
Familiarity with GraphQL and service oriented frontend architecture.
Experience working in fast growing startup environments.
Experience with Rails or Python is a plus.
VAI is at an inflection point. We need a frontend leader who can elevate quality, align with application frontend standards, and confidently deliver large scale UI projects.
This role will directly influence how AI powered features are experienced by advisors and ensure frontend excellence across the platform.
The salary range for this role is $130,000 to $160,000 Our compensation packages also include a performance based bonus and equity. Compensation is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.
Candidates must be legally authorized to work in the United States without the need for sponsorship now or in the future. Vanilla is unable to provide visa sponsorship at this time.
Flexible paid time off policy and 10 company-wide paid holidays
Parental leave, 4 weeks for all full-time employees and up to 12 weeks for birthing parents
Medical, dental, and vision benefits coverage for employees and their families
401K eligibility after one month of employment
Free estate planning documents
Budget for learning & development and home office setup
Paid parking or transit for hybrid and in office employees
Vanilla Technologies Inc. (dba "Vanilla") provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Vanilla participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Vanilla is the standout leader in estate planning technology, transforming how advisors deliver estate advice at scale. Founded by Steve Lockshin, a Barron’s top advisor, and backed by leading investors including Venrock, Insight Partners, and NBA legend Michael Jordan, Vanilla has raised over $80 million and assembled an unmatched team. With 20+ in-house planning experts, 180+ years of collective experience, and a distinguished legal advisory board, Vanilla is setting the new standard in estate planning.
Vanilla’s pace of innovation is unrivaled: The platform has processed over 45,000 estate planning documents, is connected to more than $250 billion in assets, and is the most widely adopted solution for institutional and enterprise firms including Mariner Wealth Advisors and Vanguard.
Our transformative, patented software has received awards from Luminaries, WealthTech Americas, Family Wealth Report, WealthManagement.com, and more.
To learn more, visit www.justvanilla.com.
