Job Description

About Mosaic:

Mosaic is a dynamic, integrated team dedicated to delivering innovative and effective solutions for News UK. We pride ourselves on our collaborative culture, our ability to leverage the full power of the WPP network, and our commitment to driving exceptional results for our clients. We are particularly focused on pushing the boundaries of design and leveraging automation to enhance efficiency and creative impact.

About the Role: 

The Email Designer / Developer is a versatile and technically astute creative role within the Mosaic team, responsible for the development and execution of visually compelling and highly effective email campaigns for News UK's portfolio of brands (encompassing The Sun, The Times, and Broadcast). You will work closely with the wider creative team, contributing to campaigns that are both strategically sound and technically flawless. This role requires a deep understanding of email best practices, a keen eye for design, and the ability to translate creative concepts into polished, responsive email communications. You will be encouraged to leverage the full capabilities of WPP Open to contribute to seamless, data-informed creative experiences.

This is a 3 month fixed term contract with possibility to extend.

Key Responsibilities:

Figma Design Systems Support:

• Assist in the maintenance of scalable design systems within Figma, including component libraries, style guides, and design tokens.
• Learn to leverage Figma's automation features (e.g., plugins, variables) to streamline design workflows and improve efficiency.
• Ensure all design assets are well-organized and easily accessible within Figma.

Email Development & Production:

• Develop high-quality, responsive, and accessible email templates and components from scratch
• Ensure all email builds are technically sound, adhere to strict brand guidelines and are optimised for various email clients and devices.
• Conduct thorough testing and troubleshooting to verify email rendering and resolve any compatibility issues.
• Perform meticulous Quality Assurance (QA) on all email campaigns to ensure accuracy and branding consistency.

Artwork Automation & Templating:

• Develop and implement automated workflows for creating and adapting artwork across various formats and channels.
• Create and maintain design templates in Figma.
• Utilise scripting and other automation techniques to streamline repetitive tasks and reduce production time.
• Assist in the preparation of design assets for final delivery.
• Translate Figma Design Systems into Assemble: Actively utilize established Figma design systems to translate and implement UI components and templates directly within the Assemble platform, ensuring pixel-perfect fidelity and adherence to brand guidelines.
• Develop and Code Dynamic Elements within Assemble: Take ownership of coding and configuration tasks within the Assemble environment, building out dynamic content structures, interactive elements, and custom functionalities. This includes the programming of dynamic elements such as setting font sizes and other styling properties directly using JavaScript within Assemble.

Content & Platform Integration:

• Integrate dynamic content, personalised elements, and relevant assets into email templates to enhance user engagement.
• Assist in setting up automated email campaigns, including triggered emails and drip campaigns, ensuring their smooth functioning.
• Work closely with the creative and design teams to understand campaign objectives and collaborate effectively to deliver impactful emails.

WPP Open Integration & Collaboration:

• Collaborate cross-functionally to leverage the capabilities of WPP Open, ensuring its integration into our email projects. This includes:
• Learning how to access and leverage audience data and insights from across the WPP network to inform email design and personalisation.
• Collaborating with specialist talent within WPP agencies to enhance the quality and innovation of our work.
• Utilising WPP's technology platforms and tools to streamline email workflows and improve efficiency.
• Contributing to a dynamic and agile environment that continuously embraces technological advancements.

Brand Guardianship:

• Develop a strong understanding of The Sun’s distinct visual identity, tone of voice, and target audiences.
• Ensure all email communications strictly adhere to brand guidelines and maintain a consistent brand experience.

Team Collaboration & Communication:

• Collaborate closely with creatives, strategists, and account managers to bring ideas to life.
• Present your work and technical solutions with clarity and a willingness to learn from feedback.
• Manage your time effectively and adapt to changing project requirements.

What You'll Need:

• A deep understanding of email design, user experience (UX), and accessibility best practice.
• A meticulous eye for detail and a passion for email as a powerful communication channel.
• Excellent communication and problem-solving skills.
• A proactive and solution-oriented approach to technical challenges.

Skills & Experience:

• Proven experience as an Email Developer or in a similar role within a creative or media agency.
• A portfolio showcasing a range of email development skills and creative concepts.
• Proficient in hand-coding HTML, CSS and JavaScript with a focus on responsive design and personalisation for email.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Figma, After Effects).
• Familiarity with email service providers (ESPs) and personalisation tools. Knowledge of Adobe Campaign and/or Movable Ink is highly preferable.
• Experience using email testing tools like Email on Acid or Litmus.
• Strong organisational and time management skills.
• Familiarity with the WPP Open ecosystem and its capabilities (or a strong willingness to learn).

Key Attributes:

• Ambitious: Eager to develop your technical skills and contribute to client success.
• Independent: A resourceful and proactive problem-solver who takes ownership.
• Partnership: A collaborative team player who builds strong relationships.
• Positivity: An enthusiastic and detail-oriented individual who brings passion and precision to every project

Success Metrics:

• Positive feedback from wider team members.
• Consistent delivery of high-quality, technically sound email campaigns that meet project requirements.
• Demonstrated growth in technical skills and knowledge of email platforms.
• Effective collaboration with team members.
• Strict adherence to brand guidelines and technical specifications for all News UK brands.