Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

Sobre WPP

WPP es el socio de crecimiento de confianza para las marcas líderes del mundo. Unimos inteligencia de medios de vanguardia y soluciones de datos, creatividad de clase mundial, producción de próxima generación, soluciones empresariales transformadoras y asesoramiento estratégico experto en una única empresa, impulsada por talento excepcional y nuestra plataforma de marketing agencial, WPP Open, para ayudar a nuestros clientes a navegar el cambio, capturar oportunidades y generar un crecimiento transformador. Para más información, visite WPP.com

The Salesforce Campaign Specialist is a pivotal and highly visible member of the project team, responsible for the strategic design, precise execution, optimization, and leadership of high-volume, complex digital marketing campaigns for our client. This role demands an individual with deep expertise in enterprise-level Email Service Providers (ESPs), advanced SQL for intricate data segmentation, and hands-on experience with Customer Data Platforms (CDPs).

You will be instrumental in translating overarching marketing strategies into robust technical deployments, often operating independently on technical architecture without detailed specifications. This position requires a proactive mindset, strong client-facing communication skills, and the ability to design end-to-end solutions, taking full ownership from conception to delivery. You will not just execute, but also consult, strategize, and drive forward critical initiatives, including a significant migration to Adobe Experience Platform. If you thrive in a dynamic, high-impact environment and possess a strong blend of technical acumen, analytical skills, and strategic leadership potential, we encourage you to apply.

Key Responsibilities:

• Strategic Campaign Design & Advanced Segmentation:

• Strategically design and implement complex audience segmentation logic for 30-40 distinct audiences per campaign, primarily utilizing sophisticated SQL-based waterfall methodology for our Tier 1 programs.

• Develop and optimize advanced SQL queries for precise customer targeting, leveraging ownership, lease/finance, and behavioral data sources.

• Lead comprehensive campaign classification, tracking setup, and coordinate closely with the analytics team to ensure accurate segment methodology and robust reporting.

• Support multiple push notification audiences throughout the year, collaborating with internal teams (e.g., Station team) and platform providers (e.g., Conductor platform).

• Support "Always On" campaigns, including:

• MYCO (Model Year Change Over) updates and new model year rollouts across 12 carlines.

• Handraiser, Build & Price, and Sold Order journeys.

• Custom audience builds for eNews campaigns.

• Development of Landing Pages and CloudPages for specific campaign initiatives.

• Deliverability Ownership & Quality Assurance:

• Take full ownership of deliverability monitoring, troubleshooting, and mitigation strategies across major email clients (Gmail, Yahoo, Outlook, Apple Mail), ensuring optimal inbox placement for 60-70M monthly email sends.

• Manage and support a high-volume email environment, consistently handling monthly email sends of 60-70M.

• Perform rigorous Quality Assurance (QA) on all campaign builds before deployment to ensure accuracy, functionality, and adherence to brand guidelines.

• Coordinate proactively with vendors like Validity and Movable Ink, specifically participating in and leading planning and monitoring meetings for deliverability with Validity/Everest.

• Personalization & Innovation Leadership:

• Lead the implementation, planning, and management of personalization modules using tools like Movable Ink and Litmus, fostering strong collaboration with vendors.

• Data Platform & Advanced Segmentation (FY161 Base Scope Support):

• Build and activate advanced audience segments within Adobe Experience Platform (AEP) for various CRM use cases.

• Support and execute Test & Learn initiatives, including up to 10 tests per year incorporating robust holdout group methodologies.

• Strategic Contributions & Mentorship:

• Actively participate in and consult on client and strategy team planning sessions, providing valuable technical feasibility input and strategic insights.

• Mentor junior Solutions Engineers, sharing SFMC best practices, account patterns, and deployment strategies.

• Provide critical support and leadership for the ongoing Adobe Experience Platform (AEP) migration from Tealium CDP (scheduled for completion by March 2026), leveraging your CDP experience or strong aptitude.

• Over time, absorb strategic planning and client meetings, contributing to higher-level architectural decisions and incremental projects.

Required Skills & Experience:

• Enterprise ESP Expertise: 5+ years of hands-on experience with enterprise-level Email Service Providers (ESPs). Salesforce Marketing Cloud (SFMC) experience is strongly preferred, but significant experience with Braze, Selligent, Eloqua, or Responsys will also be considered.

• Advanced SQL Proficiency (Required): Demonstrated mastery in writing complex SQL queries, including advanced JOINs, sophisticated waterfall segmentation logic, and performance optimization techniques for large datasets.

• High-Volume Email Environments: Proven experience operating within and managing high-volume email environments, specifically handling 60M+ monthly sends.

• CDP/Data Platform Expertise: Hands-on experience with Customer Data Platforms (CDPs) or similar data platforms (e.g., Tealium, Adobe Experience Platform, Segment, mParticle), including building audiences and activating them to downstream marketing channels. Strong aptitude for learning AEP rapidly is essential due to ongoing migration.

• Strong Client-Facing Communication: Exceptional ability to communicate complex technical concepts clearly, concisely, and effectively to non-technical stakeholders and clients, acting as a trusted consultant.

• Independent Technical Architecture: Proven ability to operate independently on technical architecture without requiring detailed specifications, designing solutions end-to-end.

Desired Skills & Experiences:

• Ownership & Proactiveness: Takes full ownership and drives work forward without requiring extensive direction. Proactively surfaces potential issues and proposes solutions before being asked.

• Solution Design: Ability to design comprehensive, end-to-end solutions, not just execute from provided specifications.

• Adaptability to Ambiguity: Comfortable with ambiguity and adept at navigating evolving requirements in a fast-paced environment.

• Experience with A/B testing frameworks and holdout group methodologies for campaign optimization and performance measurement.

• Solid understanding of digital marketing analytics, campaign reporting, and key performance indicators (KPIs).

• Excellent organizational skills with the ability to manage multiple projects, competing priorities, and deadlines simultaneously.

• A keen eye for detail and an unwavering commitment to data accuracy and campaign quality.

• Familiarity with project management methodologies (e.g., Agile, Scrum).

• Experience in the automotive industry is a significant plus.

En VML, parte de WPP, estamos comprometidos a fomentar un entorno laboral totalmente inclusivo que sea gratificante y propicie el desarrollo profesional. Creemos en la creación de un entorno de trabajo dinámico que valore la diversidad y la inclusión, y nos esforzamos por reclutar una lista diversa de candidatos para ayudarnos a lograr ese objetivo. Estaremos encantados de proporcionar acomodos razonables a las personas con discapacidades que necesiten un acomodo para usar o acceder al sitio de carreras de VML o para participar plenamente en el proceso de solicitud. Si necesita un acomodo para completar su solicitud u otro aspecto de nuestro proceso de reclutamiento debido a una discapacidad, comuníquese con nuestro departamento de Recursos Humanos o envíe un correo electrónico a (contacto de RR. HH.) para solicitarla.

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   www.vml.com, and follow along on Instagram,  LinkedIn, and  X

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