Sofar Sounds

Freelance Producer, Croydon - London (contract, commission-only)

Sofar Sounds  •  London, GB (Onsite)  •  3 months ago
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Job Description

While this role is flexible and does not require attendance at an office, candidates must be based in London.
About Us
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
The Role
As a Freelance Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in Croydon and surrounding locations. You’ll be a true Sofar ambassador – mapping out the strategy for Croydon. You will be supported by the Sofar London team as you produce exceptional events, conceptualise and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint. 
Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organise amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!  
 *Please note that our Producers are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.

What you'll do:

  • Strengthen Sofar’s brand in your local community, promoting and selling tickets in your area with self-directed local marketing tactics.
  • Create a vision to build and execute your strategy for the area - number of monthly shows, neighborhoods, show theme ideas, etc. 
  • Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed. 
  • Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
  • Oversight of financial performance, ensuring financial success and health of every event
  • Build relationships with local businesses to drive sales of sponsorships and private events
  • Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co-promote shows.
  • Collaborate with other local leaders and the wider Sofar London team to grow your neighbourhood through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
  • Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Who you are:

  • You have deep connections to your local scene and play an active role in building community around it
  • You have 3-5 years of experience in live event curation, production, and promotions
  • You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
  • You’re confident pitching ideas and event concepts to potential sponsors and partners.
  • You have a strong pulse on your area, the unique nature of each neighborhood, and where people like to spend their free time
  • You’re a natural connector and excel at building relationships with diverse community-driven organisations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
  • You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
  • You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
  • You have exceptional time management skills and are a clear communicator
  • You can work autonomously, but understand the importance of remaining connected to the broader organisation 
Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.
If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
Sofar Sounds

About Sofar Sounds

Sofar is a global community reimagining the art of live experiences—turning unconventional spaces into intimate showcases for local grassroots art and culture.

Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, dating, food & drink, dance, and more—all connected by Sofar’s renowned track record for discovering rising talent. Countless mainstage performers like Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. In the past four years alone, Sofar alumni have earned 129 Grammy nominations and 21 wins.

Each Sofar show is one-of-a-kind due to the surprising pairing of live experiences with unconventional spaces. Sofar has hosted shows in caves; churches; hidden museum rooms; private living rooms, gardens, and rooftops; a ski jump tower; countless boats, ships, and catamarans; a toy shop; a wax museum; and many other delightful places.

With a network of over 10,000 venues and tens of thousands of extraordinary emerging artists, Sofar creates live performances in spaces that reflect the soul of neighborhoods and cities. Past partners include 20th Century Fox, Anheuser-Busch, Arc'teryx, Delta, Focus Features, Ford, Lexus, Lyft, Pernod Ricard, Sierra Nevada, Showtime, Sony, Visa, and many others.

Industry
Events & Trade Shows
Company Size
501-1,000 employees
Headquarters
New York, NY
Year Founded
2009
Website
sofarsounds.com
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