Sofar Sounds

Freelance Event Curator, Frankfurt

Sofar Sounds  •  Onsite  •  3 months ago
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Job Description

Note: While this is a freelance role, candidates must be local to the market in which they are applying.
About Us
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We transform everyday spaces – from living rooms and rooftops to boutiques and museums – into captivating venues for live performances, creating inclusive events that bring people together to create space for discovery, community and connection. Founded in London in 2009, Sofar now operates in 400+ cities worldwide. The majority of these cities are run by a globally connected network of independent event organizers, empowered and supported by our distributed team.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.

The Role
As a Freelance Curator, you’ll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city. Our Curators have strong business instincts, cultural fluency, and deep local networks they can activate - from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop-up experiences that provide opportunities for real-life, meaningful engagement. Curators are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. 
This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. The role requires building new audiences through active promotion and marketing; success will not rely on an existing customer base or passive demand. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.
If this sounds like it’s up your alley, we can’t wait to meet you!  
*Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

What You'll Do:

  • Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
  • Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc. 
  • Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed
  • Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
  • Manage your city’s financial performance, ensuring financial success and health of every event
  • Build relationships with local businesses to drive sales of sponsorships and private events
  • Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
  • Build relationships with local businesses to drive sales of sponsorships and private events
  • Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
  • Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand

Who You Are:

  • You have deep connections to your local scene and play an active role in building community around it
  • You have 3-5 years of experience in live event curation, production, and promotions
  • You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
  • You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals
  • You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
  • You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
  • You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
  • You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests
  • You have exceptional time management skills and are a clear communicator
  • You can work autonomously, but understand the importance of remaining connected to the broader organization 
Compensation:
This Freelance Curator role is compensated through a revenue share model based on event performance. Earnings are directly tied to revenue, which is distributed to cover artist payments, gig insurance, and the Curator payments. Actual earnings may vary depending on factors such as show volume and total revenue.
Curators are also eligible for sponsorship commissions for any sponsorships they sell, and may receive coordination fees for their assistance executing any partnerships sold by the global team.
Curators are expected to maintain profitability across all events. If an event incurs a loss, that amount will be recouped from a future profit-share payment.

If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
Sofar Sounds

About Sofar Sounds

Sofar is a global community reimagining the art of live experiences—turning unconventional spaces into intimate showcases for local grassroots art and culture.

Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, dating, food & drink, dance, and more—all connected by Sofar’s renowned track record for discovering rising talent. Countless mainstage performers like Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. In the past four years alone, Sofar alumni have earned 129 Grammy nominations and 21 wins.

Each Sofar show is one-of-a-kind due to the surprising pairing of live experiences with unconventional spaces. Sofar has hosted shows in caves; churches; hidden museum rooms; private living rooms, gardens, and rooftops; a ski jump tower; countless boats, ships, and catamarans; a toy shop; a wax museum; and many other delightful places.

With a network of over 10,000 venues and tens of thousands of extraordinary emerging artists, Sofar creates live performances in spaces that reflect the soul of neighborhoods and cities. Past partners include 20th Century Fox, Anheuser-Busch, Arc'teryx, Delta, Focus Features, Ford, Lexus, Lyft, Pernod Ricard, Sierra Nevada, Showtime, Sony, Visa, and many others.

Industry
Events & Trade Shows
Company Size
501-1,000 employees
Headquarters
New York, NY
Year Founded
2009
Website
sofarsounds.com
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