Job Description

About Upstream Digital

Upstream Digital is the innovation arm of Upstream USA, a national nonprofit dedicated to ensuring that all people have equitable access to the full range of contraceptive care. We believe that access to birth control should be easy, patient-centered, and—above all—free.

As reproductive healthcare faces increasing pressure, the traditional ways of accessing care are often no longer enough. Research shows that patients want their birth control through multiple, flexible channels, yet nearly 1 in 10 low-income women still discontinue their preferred method due to cost. Upstream Digital was created to bridge this gap by building modern, technology-forward solutions that meet patients exactly where they are.

Our Mission: FreeBC

Our flagship initiative, FreeBC, is an innovative digital platform designed to remove every barrier between a patient and their reproductive health choices. We combine evidence-based education with direct access to care through a seamless, bilingual (English and Spanish) experience.

• Integrated Care: We provide a direct line to both virtual and in-person services. Through our telehealth partners, patients can access pills, patches, rings, and more, while our network of local clinics provides provider-dependent methods like IUDs and implants.
• Empowered Choice: Using a custom-trained, empathetic AI tool, clinician-led videos, and human navigators, we provide neutral information so patients can feel confident in the method that works best for them.
• True Accessibility: We eliminate the financial burden. The costs of both the medical visits and the contraceptive methods are 100% covered by Upstream USA, ensuring that FreeBC users never pay out of pocket.

UpstreamDigital USA is seeking a creative and data-driven FreeBC Senior Engagement Manager to join the Upstream Digital team. This mid-career level role is focused on the "growth" side of our flagship digital product. Your primary mission is to ensure that the people who need FreeBC know it exists and continue to find value in the platform throughout their reproductive health journey. And we continue to find innovative ways to reach our audiences in need.

The Senior Engagement Manager will lead the charge in driving site awareness and hit ambitious utilization metrics. You will be the architect of our engagement and re-engagement strategies, coordinating everything from grassroots community outreach to sophisticated social media ad campaigns. The ideal candidate is a savvy digital marketer who wears a product hat, who understands how to build products, community and trust in a digital health setting and is excited about bringing contraception access to the hands of everyone. This is a 12 month fixed term role. There may be opportunities to extend the duration of the role in the future based on organizational need and the achievement of key departmental milestones.

Essential Duties and Responsibilities

• Strategy & Execution: Develop and execute a comprehensive engagement and re-engagement strategy to drive user acquisition and long-term retention on the FreeBC platform.
• Marketing Coordination: Lead and support diverse marketing efforts, including managing social media accounts, coordinating paid digital advertising, and overseeing the creation of marketing collateral, via our agency and internal.
• Community & Grassroots Outreach: Organize and support grassroots campaigns to build local awareness in pilot regions (starting with Colorado). This includes identifying and partnering with community organizations and influencers. Using metrics to inform our next strategies and outreach plans.
• Advisory Management: Facilitate and gather insights from patient and clinical advisory groups. Ensure that the "voice of the patient" and clinical expertise are integrated into all engagement tactics.
• Performance Tracking: Monitor site awareness and utilization metrics. Use data-driven insights to pivot strategies and ensure key performance indicators (KPIs) are being met or exceeded.
• Content Optimization: Collaborate with the content team to ensure social media posts, ads, and engagement emails are evidence-based, culturally competent, and high-performing.
• Feature Enhancement: Play a vital role in the digital product team by using data to inform product decisions, being the voice of the user/personas and translating that into feature prioritization justification, and helping provide solid recommendations for AB testing and ultimately help enhance roadmap decision making.
• CAC (customer acquisition cost) Optimization: Ensuring our marketing campaigns are cost effective and provide justification for spend to Call to Actions
• Other duties as needed to build a strong digital asset and ensure “they will come”

Required Education, Experience, Knowledge, Skills and Ability

Upstream fosters a mission-oriented workplace and welcomes applicants of all backgrounds. The ideal candidate upholds our mission of accessible, patient-centered contraceptive care, builds trust through empathy and honesty, and contributes to a collaborative culture. They bring enthusiasm to their work, creating opportunities for connection and celebration.

• Experience: 5+ years of experience in digital product development including marketing, growth marketing, or product management. Must demonstrate previous digital engagement experience.
• Digital Marketing Toolkit: Proven experience managing social media platforms (organic and paid), email marketing campaigns, and digital ad spend (Meta, Google, etc.).
• Strategic Thinking: Ability to build an engagement funnel from scratch—moving a user from "unaware" to "active user" to "re-engaged advocate."
• Relationship Management: Experience working with advisory boards or community partners to solicit feedback and build brand trust. Responsible for managing external marketing agency and campaigns.
• Analytical Skills: Comfortable using analytics tools to track campaign performance and site traffic.
• Mission Alignment: A deep-seated passion for reproductive health, health equity, and patient-centered care.

Attributes

• Growth Mindset: You are constantly looking for new, innovative ways to reach our target audience and improve utilization.
• Organized Multitasker: You can manage a grassroots event one hour and analyze a digital ad campaign the next.
• Communicator: You can write compelling copy that resonates with patients while maintaining clinical accuracy and empathy.
• Collaborative: You enjoy working across teams (Product, Ops, Clinical) to ensure a unified brand voice.

Travel Requirements

This role will require up to 20% business travel. All Upstreamers can expect a minimum of 8 days of business travel per year to attend 1 annual organizational retreat and 1 or 2 annual team/department meetings.