Job Description

Free People is looking for a Paid Social Marketing Associate who will partner with the Paid Social Manager and Senior Associate on the day to day management of Free People ad programs across Facebook, Instagram, Pinterest, Tik Tok and Reddit. This person will work cross-functionally to understand the business and react to trends to drive top line revenue at a profitable ROAS. The Associate is also responsible for driving tactical strategies that align with brand goals and reporting on performance to greater Marketing teams.

Role Responsibilities

• Assist with Paid Social campaign execution across all ad platforms (Meta, Pinterest, Tik Tok, Reddit and Snapchat)
• Keep a pulse on campaign budgets and spending by owning the daily budget tracker
• Assist with weekly and monthly channel reporting, analyze the data and make recommendations on potential strategy shifts
• Partner with Creative Marketing team to create elevated, strategic social ads, managing the asset creation process through Asana
• Work cross-functionally with Influencer and Organic Social teams to boost/whitelist creator content
• Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments
• Support new platform launches to further grow the channel and business

Role Qualifications

• 2-3 years of digital marketing experience at a retailer or agency
• Bachelor's Degree in Marketing, Advertising or a related field
• Knowledge of main social ads platforms (Meta, Tik Tok, Pinterest, Reddit & Snapchat)
• Ability to analyze marketing campaigns, determine measurable results and present recommendations and learnings
• Experience both developing and executing paid social marketing strategies and tactics
• Data, technical focused individual with web analytics experience (Google Analytics experience preferred, Tableau or Motion experience is a plus)
• Experience working with project management programs such as Asana
• Ability to be organized, detail-oriented and work in a fast-paced environment

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.