Job Description

FRANCHISE EXECUTIVE

Location: Johannesburg, South Africa (National Travel Required)
Industry: FMCG / Retail / Franchising

A leading organisation in the FMCG and franchising sector is seeking a dynamic and commercially driven Franchise Executive to oversee and optimise national franchise operations.

This is a high-impact leadership role responsible for driving business growth, strengthening brand standards, and ensuring operational excellence across a multi-site franchise network.

THE ROLE

You will take ownership of national franchise performance, leading franchise managers and supporting franchisees to achieve strategic, operational, and financial objectives.

Key responsibilities include:

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  Managing and leading a national team of franchise managers
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  Driving operational excellence across all franchise locations
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  Ensuring alignment to brand standards, product quality, and service delivery
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  Developing and implementing growth strategies across the franchise network
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  Supporting franchisees with business planning, performance improvement, and execution
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  Building and maintaining strong relationships with franchisees and key stakeholders
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  Conducting regular site visits to monitor performance and provide support
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  Identifying operational challenges and implementing corrective strategies
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  Driving the adoption of operational tools, campaigns, and best practices
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  Managing financial performance, including:
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    Increasing sales, customer spend, and footfall
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    Improving gross profit and reducing shrinkage
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    Monitoring budgets, performance metrics, and financial reporting
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  Supporting marketing and brand development initiatives
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  Ensuring effective implementation of national campaigns and local marketing strategies
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  Acting as brand custodian to ensure consistency and integrity across all stores
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  Overseeing reporting, administration, and compliance across the franchise network
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  Conducting financial reviews and audits
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  Ensuring accurate and timely reporting from franchisees
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  Driving expansion and growth opportunities, including new store openings
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  Identifying new markets, sites, and business opportunities
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  Supporting franchisees through store setup, training, and launch execution
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  Leading training and development initiatives across the franchise network
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  Identifying skills gaps and coordinating training interventions
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  Coaching and mentoring franchise managers and store teams

WHAT WE ARE LOOKING FOR

Key requirements:

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  Relevant qualification in Business, Franchise Management, or related field
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  6+ years' experience in franchising, FMCG, or retail operations
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  Proven experience managing multi-site or franchise operations
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  Strong financial and commercial acumen
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  Experience in operational management, business planning, and performance improvement
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  Strong understanding of brand management and franchise models
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  Advanced MS Office skills (Excel, Word, PowerPoint)

WHO YOU ARE

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  A strong leader with the ability to influence and drive performance
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  Commercially minded with a focus on growth and profitability
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  Highly organised with strong planning and execution capability
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  A relationship builder with excellent stakeholder engagement skills
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  Hands-on, proactive, and solutions-driven
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  Resilient and able to operate in a fast-paced, multi-site environment

WHY THIS ROLE

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  Opportunity to lead and shape a national franchise network
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  High-impact role with direct influence on business growth and brand success
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  Exposure to strategic, operational, and commercial decision-making
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  Dynamic environment with strong stakeholder engagement
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  Career growth within a well-established organisation