ALOHAS is more than a fashion brand it’s a responsible shopping experience and a chance to participate in the fight against overproduction in fashion.
Working at ALOHAS is being part of the innovation and growth of a Spanish start-up with a young, creative and proactive team, good communication and a high level of energy! It’s demanding but extremely rewarding due to an environment where we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.
In a nutshell, we love what we do and it shows! 😀
THE ROLE
At ALOHAS, we are building an AI-native company. Technology is not a support function. It is the foundation of how the entire business operates: product, brand, growth, finance, and operations.
We are looking for a Fractional CTO to provide senior technical leadership, focusing on technology strategy, architecture governance, and partner oversight, while enabling fast execution through our AI Software Crafter and specialized technology partners.
This is a high-leverage leadership position. You will not build, you will set direction, review decisions, and ensure technology translates into business value.
YOUR CHALLENGE
As Fractional CTO, your mission will be to:
Define and evolve the technical vision of an AI-native company
Ensure our partner ecosystem delivers quality, on time, aligned with architecture
Provide strategic oversight without becoming a delivery bottleneck
Act as safety net and backup for critical technical decisions
Translate technology to CEO and leadership team
C-Level & Business Alignment
Translate business objectives into executable technology strategies
Communicate technology vision, risks, and opportunities to CEO
Support leadership decisions on growth, scalability, and transformation
Work alongside COO who implements business logic hands-on with AI tools
Partner Ecosystem Oversight
Strategic oversight of 5+ specialized technology partners:
Quarterly partner performance reviews
Contract negotiations and vendor selection (with COO)
Identify when to replace underperforming partners
Maintain backup vendor relationships
Architecture & Technical Strategy
Define target architectures for scalability, performance, maintainability
Review and validate architectural decisions from AI Software Crafter and partners
Lead architectural transformation initiatives when needed
Ensure long-term coherence across all systems (Shopify, Odoo, Data, AI agents)
AI Agent Architecture Oversight
Guide AI agent strategy and orchestration approach
Review MCP server implementations and tool integrations
Ensure AI initiatives align with overall architecture
Balance rapid experimentation with production stability
Testing, Quality & Reliability Strategy
Define comprehensive testing strategy across products and integrations
Establish quality standards and acceptance criteria
Promote quality as built-in capability, not afterthought
Review partner testing practices and deliverable quality
Governance Framework
Establish lightweight, effective development governance:
Architecture Decision Records (ADRs)
Coding, integration, and documentation standards
Review and validation processes
AI Software Crafter enforces governance daily; CTO reviews quarterly
Apply governance consistently across internal and partner development
Tech Debt & Platform Health
Set strategy for technical debt reduction
Define prioritization framework for tech debt vs. features
AI Software Crafter and partners execute; CTO reviews progress
Balance delivery needs with long-term sustainability
AI Software Crafter Enablement & Backup
Act as strategic counterpart and sounding board
Provide architectural clarity and prioritization support
Ensure rapid AI-driven experimentation happens within scalable framework
Serve as backup if AI Software Crafter is unavailable or leaves
Can step into 4-5 days/week temporarily during transitions
YOU WILL ROCK AT THIS ROLE IF YOU HAVE...
Proven experience as CTO, Fractional CTO, VP Engineering, or Principal Architect
Track record in architectural evolution and transformation of digital platforms
Strong experience defining and executing medium/long-term technical strategies
Experience managing technology vendors and partners
Deep understanding of:
Modern backend/frontend architectures
Cloud-native platforms (GCP required)
API-first and event-driven systems
Solid background in testing strategies, CI/CD, quality frameworks
Comfortable operating at C-level with technical and non-technical stakeholders
Able to provide direction without becoming delivery bottleneck
Familiarity with AI/LLM landscape and agentic systems
Experience in Fashion/Retail/E-commerce
Knowledge of Shopify and Odoo
Experience supporting high-growth or transformation phases
WAYS OF WORKING
Flexible days per week (~40 hours/month), flexible scheduling
Monthly strategy session with CEO + COO
Weekly sync with AI Software Crafter (30-60 min)
Quarterly partner reviews and architecture assessments
Pragmatic, impact-driven mindset
Preference for clarity over complexity
Strong bias toward enablement rather than control
Available for temporary increase during crises or transitions
BENEFITS
A Culture of Freedom, Responsibility & Trust We believe in autonomy, accountability, and mutual respect.
Flexible Working Hours ⏰ Adapt your schedule to your lifestyle. We trust you to get the job done.
We’re a Company with Soul
We live and breathe sustainability 🌱
We support family-life balance, parenthood, gender equality, and diversity👶🏼
Exclusive Discounts 💯
Enjoy up to 70% off our products
Your family and friends benefit too!
Home Office Setup 💻
Laptop + essential peripherals (keyboard, mouse, monitor)
Growth & Happiness 🌈
Constructive feedback, ongoing learning, and support for your professional journey
Monthly After-Work Events in Barcelona 🎉
Because we like to celebrate together!
Ready for the challenge?🚀
About ALOHAS
Apply to work with us: careers.alohas.com/jobs
Our website: alohas.com and IG: @alohas
The ALOHAS way is about bringing sustainable production and responsible shopping to the forefront of the fashion industry.
With our on-demand model, we hold off on production until shoppers have told us what they really want. This way, we minimize overproduction in fashion together.
The history:
The brand was founded in 2015 in Honolulu, Hawaii by current CEO, Alejandro Porras. He was inspired by seeing locals react to his Avarcas, a popular type of sandal from Menorca, Spain, known for their simplicity and ease of use. He decided to talk business in Hawaii and began expanding not only his product offering but also his business sights.
Back to basics and looking to put a spin on the traditional Espadrille, our creative team works from our headquarters in Barcelona to design finely crafted shoes for rain or shine seasons, all produced by trusted artisans in nearby production facilities.
The brand has already strategically positioned itself in Moda Operandi, La Rinascente, Zalando, Revolve, The Iconic and El Corte Inglés, thus covering some of the largest and most exclusive online points of sale across different continents.
ALOHAS is well known for many of its IG collaborations and registered a 1.1 million turnover in 2018 (without investors). This was driven by its ongoing investments into logistics infrastructure and product diversification together with an ever growing online presence.
Life at ALOHAS is dreamy while still demanding. It is a place where we take pride in learning from one another. We love what we do. We also make mistakes, and that helps us improve day after day.
