RecruitMyMom

Fractional Chief Marketing Officer

RecruitMyMom  •  Remote  •  2 months ago
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Job Description


This is a remote position.


An established coffee brand with a growing franchise network, is seeking a seasoned Fractional CMO to architect their transition into doubling in size. This is a long-term partnership: beginning with an intensive strategic setup project to build a scalable marketing blueprint, followed by a permanent oversight role (approximately 2 days per month) to sustain the brand’s momentum. The ideal candidate must be a bilingual (Eng/Afr) strategic heavyweight who brings "Big Brand" expertise without the "Big Corporate" ego. You must be an authoritative leader capable of providing the Founder with candid, objective counsel while equipping franchise owners for success and the vision to scale a boutique gem into a national name.


Strategic Design & Scalability (The "Blueprint")


  • Scalable Marketing Elements: Build and implement marketing systems and assets that are "plug-and-play," ensuring they can be efficiently deployed across an increasing number of stores as the group grows.


  • Multi-Store Experience: Apply proven strategies from previous experience in managing/marketing multi-outlet brands to ensure consistency and national impact.


  • Modern Digital Strategy: Leverage Google platforms (SEO/SEM) and Social Media algorithms to ensure the brand maintains a dominant competitive position.


Implementation & Performance Monitoring


  • Clear Implementation Steps: Move beyond high-level ideas to provide clear, documented steps for the rollout of every campaign or strategy.


  • Success Monitoring: Establish metrics to monitor the success of all marketing activities, ensuring data drives future decision-making.


Operational Structure & Advisory


  • HO Structure Audit: Determine the optimal balance for the Head Office, identifying which functions should remain "in-house" (e.g., core design/culture) and which should be "outsourced" to specialist agencies for maximum ROI.


  • Strategic Sounding Board: Act as a "truth-teller" to the Founder, providing 100% honest feedback regarding team performance, hiring, and brand direction.


Requirements


  • South African citizen.

  • Fluent in English and Afrikaans.

  • Relevant qualification, BComm in Marketing or Business Management, Business Science (B.Bus.Sci) or MBA or solid Marketing Metrics/Analytics Certification/ Google Analytics (GA4) Certification highly beneficial

  • Extensive experience in the food, beverage, or hospitality industry is essential.

  • Proven track record in defining brand identity, customer personas, and ROI-led marketing structures.

  • Ability to develop tangible marketing tool-kits and annual plans that support franchise owners at a store level.

  • Experience in managing high-level stakeholder partnerships and brand collaborations.

  • A focus on measured performance, structure, and 100% transparency in reporting.


Benefits


Vision:

Phase 1 (Project/Setup) fully remotely with potential occasional travel if required
Phase 2 (Maintenance) - ongoing, working mainly fully remotely
RecruitMyMom

About RecruitMyMom

RecruitMyMom is a leading South African recruitment agency, connecting local and global businesses with top-tier talent—ranging from skilled professionals to C-Suite executives. We recruit for permanent, contract, freelance and fractional roles, including maternity cover, virtual assistants, and executive-level hires.

We specialise in placing highly skilled professionals, with a strong track record in helping experienced mothers grow their career, return to the workforce, transition careers, and secure flexible opportunities. Our tailored approach ensures the perfect match between employer needs and candidate aspirations, making hiring efficient, seamless, and impactful.

For international companies hiring in South Africa, we also provide Employer of Record (EOR) Professional Services, ensuring compliant and hassle-free workforce management.

Whether you need in-office professionals, remote specialists, or fractional C-Suite leaders, RecruitMyMom is your trusted recruitment partner—helping you build a high-performing, flexible, and future-ready workforce.

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Cape Town, ZA
Year Founded
2012
Website
recruitmymom.co.za
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