FP&A Manager – Online Gambling (Commercial, Sportsbook & Casino)
Location Ireland, UK or Remote
We are seeking an experienced FP&A Manager to support strategic and financial decision-making across our online commercial gambling offering (sportsbook and casino).
This role partners closely with Brand, Marketing, Commercial, and Technology teams to improve and optimise investment, drive profitable growth and enhance business performance.
Key Responsibilities
Lead financial planning, budgeting, and forecasting across BOYLE Sports in Ireland and the UK
Build and maintain financial models to evaluate performance, ROI, and profitability across marketing channels, including affiliates, PPC, paid media, and sponsorships
Provide strategic insight into brand investment, customer acquisition, and retention economics
Analyse performance marketing initiatives and develop recommendations to optimise spend and customer value
Monitor customer base changes and customer cohort performance
Review, challenge, and advise on the ROI, commercial impact and strategic fit of business cases, including brand, sponsorship, marketing and technology investments
Assess technology investment opportunities such as product development, platform enhancements and data capabilities
Deliver weekly and monthly KPI reporting, variance analysis and executive-level insights
Partner with brand and marketing, product, BI, payments and operations to support strategic planning and cross-functional initiatives
Support ad-hoc financial analysis, scenario modelling and commercial decision-making
Qualifications
3–5+ years of FP&A or commercial finance experience within online gambling, sportsbook or digital entertainment in the UK and/or Ireland
Strong understanding of performance marketing economics (affiliates, PPC, programmatic, and sponsorships)
Experience evaluating brand strategy, customer acquisition and ROI-driven investment decisions
Demonstrated ability to review and advise on commercial business cases and cross-functional investments
Advanced financial modelling and data analysis skills
BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio.
Founded by John Boyle in 1982, the Irish family-owned firm has grown to become Ireland’s largest and most successful independently-owned bookmaker and has over 390 shops across Ireland and the UK.
Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar.
BOYLE Sports offers a world class betting and gaming experience with a ‘Customer First’ approach, committed to bringing customers closer to the action.
Its mission is boosted by a rich sponsorship portfolio – the company is a proud principal sponsor of West Ham United Football Club and it stays at the heart of the action all year round by backing some of sport’s most prestigious events, including the Irish Grand National, the Irish Greyhound Derby and the World Grand Prix of Darts.
