Job Description
• Develop and execute digital marketing strategies to increase brand awareness and drive traffic and revenue through paid ads and email marketing channels
• Manage and optimize paid advertising campaigns across various platforms (e.g. Facebook, Google, TikTok, Pinterest, etc) to ensure maximum ROI
• Develop and execute email marketing campaigns using Klaviyo, including list segmentation, content creation, A/B testing, and automation workflows
• Monitor and report on key metrics and KPIs related to paid advertising and email marketing performance
• Collaborate with cross-functional teams, including design, content, and analytics, to ensure a cohesive digital marketing strategy
• Stay up-to-date with digital marketing trends and best practices to continually improve our digital marketing efforts
• Manage and stay within a set marketing budget
