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Role Purpose/Business Unit:

The position will champion the transformation of fixed services by identifying new revenue opportunities, optimizing product portfolios, and enhancing go-to-market approaches to maximize penetration, adoption, and profitability. This includes end-to-end ownership of proposition design, pricing strategy, and commercial performance, ensuring alignment with customer needs, network capabilities, and broader business objectives.

Through strong cross-functional leadership, the role will translate strategic intent into execution, accelerating growth across FWA and FTTX while strengthening ISP competitiveness, improving customer experience, and enabling long-term value creation.

Your responsibilities will include:

Commercial Strategy & Growth

• Define and execute the Fixed Commercial strategy, aligning to market opportunities, competitive dynamics, and growth ambitions.
• Lead the development of prepaid fixed broadband propositions, targeting underserved and value-conscious segments.
• Drive revenue growth through: ARPU expansion, Customer acquisition and base growth.
• Upsell and cross-sell (including fixed-mobile convergence).
• Translate market trends and customer insights into actionable commercial plans.
• Own product and proposition strategy, including service plans, bundles, pricing, installations, support channels, and competitive positioning.

Product & Proposition Management

• Own the full product lifecycle across Fixed Broadband, including Prepaid, postpaid, and hybrid service plans, Bundles, pricing models, and value-added services, Installation and fulfilment models.
• Ensure strong commercial viability and competitiveness of all propositions.
• Benchmark against competitors and continuously refine offerings.

Go-to-Market & Distribution

• Define and execute go-to-market strategies, including Channel strategy (retail, digital, partner ecosystems), Distribution models optimised for prepaid accessibility and scale, Segmentation and targeted acquisition campaigns.
• Drive marketing effectiveness and brand positioning in broadband.
• Optimise sales funnel performance and conversion rate.

Customer Lifecycle & Experience

• Design and manage the end-to-end customer lifecycle, with strong application of prepaid principles: Acquisition and onboarding, Usage stimulation and recharge behaviour, Retention and churn management.
• Work closely with Customer Experience teams to improve activation journeys, support models, customer satisfaction and trust.

Commercial Performance & Optimisation

• Track and manage key commercial KPIs: Revenue, ARPU, subscriber growth, Churn, acquisition cost, lifetime value.
• Drive continuous improvement across the broadband value chain to enhance profitability.
• Develop business cases and financial models to support decision-making.

Cross-Functional Leadership

• Lead cross-functional delivery teams across Commercial, Technology, Finance, Operations, and Customer Experience, sales to drive coordinated execution.
• Collaborate with Technology (network capability alignment), Finance (pricing, business cases, profitability), Sales & Distribution (channel execution) and Customer Experience (journey optimisation).
• Drive projects toward clear business outcomes, execution milestones, and measurable results.
• Build alignment and consensus across multiple stakeholders and operating companies.

The ideal candidate for this role will have:

• Degree in Commerce, Engineering, Telecommunications, Science, or related discipline.
• Postgraduate qualification (MBA, Masters, or equivalent) advantageous.
• Strong experience in Fixed Broadband, ISP, FWA, FTTH, or Telecommunications strategy.
• Minimum 5 years’ experience in broadband commercial management within.

Core competencies, knowledge, and experience:

• Strong analytical and problem-solving capability.
• Excellent verbal and written communication skills.
• Strong strategic planning and project management capability.
• Commercial understanding of ISP, FWA, and FTTX business models.
• Ability to manage complex stakeholder environments.
• Excellent influencing, negotiation, and leadership capability.
• Strong understanding of Fixed Broadband strategy and execution best practices.
• Knowledge of FWA, FTTH, FTTB, ISP operating models, and broadband market dynamics.
• Understanding the Fixed broadband commercial frameworks.
• Experience in broadband growth strategy, customer lifecycle management, and operational transformation.
• Strong understanding of telecom market trends, competition, and consumer broadband behaviour.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 8 July 2026.

The base location for this role is Vodacom, Midrand Campus.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.