NIO

firefly萤火虫官方主播

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

firefly萤火虫官方主播上海社招全职用户与服务本科及以上1-3 年职位描述1. 担任品牌官方公众形象代表,负责品牌全平台出镜工作,涵盖直播、短视频拍摄、图文内容出镜等核心出镜任务,塑造统一优质品牌视觉形象。
2. 建立符合人设的社交媒体账号,结合品牌定位、产品核心亮点及目标用户喜好,产出符合品牌调性的优质内容,保障内容定期更新与稳定输出,提升品牌曝光量。
3. 根据账号运营及品牌传播节奏需求,策划直播和视频等内容,为直播观看量及转化目标负责。通过IP账号影响力,建立转化链路,提升IP线索转化能力,助力订单目标达成。
4. 负责社交平台粉丝运营与互动,精准传递品牌理念、产品价值与核心信息,提升粉丝活跃度、粘性与品牌忠诚度。
5. 具备良好沟通能力与团队协作精神,能够高效协同传播、产品等多业务部门,保障品牌信息同步一致,高效推进各项工作落地。职位要求1. 新闻、中文、市场营销或其他相关学位的同等本科学历及以上,持有有效驾驶证
2. 形象气质出众,有出色镜头感、语言表达与临场应变能力,可从容应对直播等公众场合
3. 高度熟悉社媒平台,对市场热点与用户情绪有很好的洞察能力
4. 优秀的内容创意与编辑写稿能力,审美能力强
5. 热爱汽车文化,对新能源汽车行业有一定了解,能够作为firefly萤火虫的品牌和产品的“代言人”
6. 熟悉新媒体平台运营、短视频出镜、直播出镜相关经验者优先,有个人社交媒体账号运营经验优先
7. 出色的执行能力,对项目结果认真负责,值得信任
8. 愿意在创业环境中工作,接受挑战并适应不可预测性,并敢于尝试创新 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media