Job Description
Position Summary
The Financial Planner serves as a trusted advisor to individuals, families, retirees, business owners, and trust clients by providing comprehensive financial planning, wealth management guidance, and relationship management services.
This position works closely with clients to identify financial goals, analyze needs, and develop planning strategies tailored to their personal circumstances. The advisor recommends investment solutions utilizing the trust company's approved investment platforms and portfolio models and collaborates with Trust Officers and Investment Professionals to ensure client objectives are met.
The ideal candidate is a relationship-focused professional who enjoys helping clients make informed financial decisions, developing new business opportunities, and serving as a key contributor to the growth of the bank's Wealth Management and Trust Division.
Primary Responsibilities
Financial Planning & Client Advisory
- Develop and deliver comprehensive financial planning recommendations.
- Assist clients with retirement planning, estate planning, wealth transfer strategies, education funding, insurance analysis, and cash flow planning.
- Conduct discovery meetings to understand client goals, risk tolerance, and financial priorities.
- Prepare and present planning recommendations and action plans.
- Coordinate with attorneys, accountants, and other professional advisors when appropriate.
- Conduct ongoing client reviews and update recommendations as circumstances change.
Investment Guidance
- Assess client investment objectives, risk tolerance, liquidity needs, and time horizons.
- Recommend appropriate investment solutions from the trust company's approved investment strategies and portfolio offerings.
- Explain investment approaches, portfolio objectives, performance expectations, and associated risks.
- Coordinate implementation of investment recommendations with trust and investment management personnel.
- Monitor client needs and recommend adjustments among approved portfolio options when appropriate.
Relationship Management
- Serve as the primary point of contact for assigned wealth management relationships.
- Maintain regular communication with clients and beneficiaries.
- Build long-term, multi-generational client relationships.
- Deliver an exceptional client experience through proactive service and responsiveness.
- Promote trust, investment management, financial planning, and private banking services.
Business Development
- Develop new wealth management, investment, and trust relationships.
- Generate referrals through:
- Existing client relationships
- Internal bank partnerships
- Community involvement
- Professional networking
- Centers of influence, including attorneys and CPAs
- Participate in educational workshops, seminars, and community events.
- Contribute to annual asset growth and revenue objectives.
Trust & Team Collaboration
- Partner with Trust Officers in supporting fiduciary relationships.
- Participate in trust account reviews and client meetings.
- Assist with onboarding and transitioning new client relationships.
- Collaborate with retail, commercial, and private banking teams to identify wealth management opportunities.
Requirements
Qualifications
Education
- Bachelor's degree in:
- Finance
- Business Administration
- Economics
- Accounting
- Related field
Experience
- Three to seven years of experience in:
- Financial planning
- Wealth management
- Banking
- Investment services
- Trust services
- Financial advisory services
- Experience working with affluent clients preferred.
- Community bank or trust company experience preferred.
Professional Designations
Certification is not required; however, the following designations are considered a plus:
- CFP®
- CTFA
- ChFC®
- CIMA®
- CPA/PFS
Candidates with strong financial planning knowledge and client-facing advisory experience will be considered regardless of designation.
Position will report to:
VP, Regional Trust Officer
Compensation
This position offers a competitive base salary plus performance-based incentive compensation.
The incentive plan is designed to reward:
- New client relationships
- New assets under management or administration
- Financial planning activity and engagement
- Client retention
- Revenue growth
- Internal referral generation
- Cross-selling of trust and wealth management services
- Achievement of annual business development goals
