Job Description

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

Mission: Execute the On Trade commercial strategy in your designating area to ensure to generate volume and profitability in strategic clients that deliver scalable experiences.

Ensure efficient coverage of key Hospitality Points of Sale (POS) in the assigned territory, maximizing the management of this hospitality network to achieve balanced growth objectives through increased distribution and rotation of our brands by brilliantly executing activation plans that impact consumers, establishing preferential relationships with these clients at all levels of their organization.

Main responsibilities:

• Accountable to deliver the designated area (rout) performance and KPI´s, through consistent monitoring and measurement

• Suggesting improvements plan to reach the desired goals

• Work collaborative with RTM in order to reach Diageo´s goals in the area

• Ensure direct and continuous coverage of the assigned portfolio

• Build positive relationships with decision-makers at the point of sale (Owner, Bartender, Floor Manager)

• Guarantee 365 execution and ensure distribution

• Find opportunities to secure incremental sales

• Implement brilliant activations and events to strengthen brand positioning and recruit new consumers

• Conducting operational planning for Hospitality Points of Sale in your assigned territory

• Act as a strategic advisor to optimize the portfolio in each point of sale

• Build and supervise sustainable JBPs (Joint Business Plans) focused on volume commitments, visibility, execution, and amplification

• Leading commercial relationships between Diageo and the managers of hospitality POS already present in your client portfolio

• Driving sales and visibility of our brands in POS, aiming to increase product rotation in the market

• Execute the monthly work plan, planning visits (for the next week/month) with established frequency by client type and identifying the objective of each visit, ensuring interaction at all levels of the Hospitality POS (business review with ownership, follow-up on hospitality agreement with manager, stock check with bar chief, interaction with floor and bar staff)

About You

• Passion for sales and eagerness to grow in the spirits sector

• Analytical skills and commercial acumen

• Strong desire to learn and grow within a large company

• Valid driver's license in Spain

• Languages: Intermediate English (B1) and fluent Spanish

• Experience in the hospitality channel would be a plus

Working with Us

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

• Modern work life balance policies and wellbeing activities.

• Employee Assistance Programme.

• WellHub (GymPass).

• Incentive plan that rewards you for delivering extraordinary performance.

• Our product discounts.

• Health insurance.

• Life and accident insurance coverage.

• Industry leading functional and leadership capability trainings.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Regular

Madrid

2026-06-16