Job Description

Job Identification

Field Sales Executive (FSE)

Mission Statement

To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability alongwith Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market

Main Responsibilities

Main Responsibilities...

Ensure Secondary SKUwise volume achievement vs targets assigned to enhance Market Share

Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution

Expand SKU Penetration as per benchmark availability numbers

Ensure that all data in the sales information systems pertaining to his/her area is cleansed, validated and updated on a regular basis

Analyze SFE KPI’s and modify the area route or adjust frequencies to improve Green KPIs for Preseller

Accomplish his daily Planned calls, spend ample time-in-market and coach his presellers on 10 step call process

Discuss Execution Scores by outlets with Presellers on daily basis & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED

Supervise/ensure the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.

Responsible for making attempts to recover the cooler as per company procedure in case of missing/disputed cooler

Candidate Education

Bachelor’s Degree, Preferenance will be given to Master’s Degree

Major for Education: Business, Social Sciences, etc