Life Fitness and Hammer Strength are seeking a motivated, early-career professional to join the team as a Field Sales Associate supporting the U.S. Military segment.
This field-based role (typically 3+ days per week on-site) supports installations across the East Coast, with a primary focus on the DC–Northern Virginia to Norfolk corridor. Candidates based in DC, Northern Virginia, or Norfolk are strongly preferred, given the territory alignment.
The position offers hands-on sales training and mentorship, with meaningful engagement across military installations and partners. It aligns closely with our core values—putting customers first, collaborating as one team, and driving innovation in fitness.
Support sales efforts across military installations and partners within the DC–Norfolk corridor and broader East Coast military network
Navigate structured purchasing and procurement processes with guidance from the team
Build and maintain relationships with key stakeholders across multiple installations
Support opportunities tied to facility upgrades, refresh cycles, and new builds
Maintain strong organization and documentation across sales opportunities
Consistently follow up to manage relationships and foster long-term customer connections
1–2 years of experience in sales or customer-facing roles (preferred)
Strong organization, attention to detail, and follow-through
Interest in long-term career development within government, military, or structured selling environments
Ability to manage longer timelines and multiple stakeholders
Based within or willing to travel consistently throughout the DC–Norfolk corridor
Prior military service, federal agency experience, or familiarity with secure, highly structured environments (strongly preferred)
Comfortable complying with security protocols, background checks, and base access requirements
Ability to operate professionally within established chain-of-command structures
We welcome transitioning service members and veterans. The skills required for this role align closely with individuals from the following occupational specialties:
Army / USMC: 79R, 79T, 92Y, 92A, 42A, 8411, 3043, 0111
Air Force: 8R000, 2G0X1, 3F5X1
Navy: LS, NC, PS
Candidates from all occupational specialties with strong organizational and relationship-building skills are encouraged to apply.
#MOS79R #MOS79T #MOS92Y #MOS92A #MOS42A #MOS8411 #MOS3043 #MOS0111 #AFSC8R000 #AFSC2G0X1 #AFSC3F5X1 #NavyLS #NavyNC #NavyPS
#LI-REMOTE
At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.
Want to take the next step in your career?Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the positionis right for you, we invite you to apply.We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Washington, DC and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.
Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier.
We created fitness. Now we’re making it better.
In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day.
Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together.
We believe that everybody gains from working out.
That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible.
Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery.
As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar.
Our purpose is to empower the world to work out, creating healthier lives together.
