Job Description

METRO is part of the international METRO AG Group, which operates in more than 30 countries with nearly 700 stores worldwide. Our mission is to support small and medium-sized businesses, primarily in the HoReCa and trade sectors, making us unique in the Serbian market from Palić to Niš.

We have been successfully operating in our country for 20 years, fostering cooperation built on teamwork and a shared focus on providing our customers with excellent service tailored specifically to them and their needs. METRO is a home of good and hardworking people, consisting of a team of 1,200 employees at 9 locations in 7 cities - Belgrade, Novi Sad, Niš, Kragujevac, Požarevac, Šabac, and Palić, dedicated to the success of our customers.

We are looking for an experienced leader to take over a sales force team and establish a stable, disciplined, and performance-driven way of working.

This role is for you if you believe that strong results don’t happen by chance, but through clear rules, accountability, and consistent leadership.

You will take ownership of the sales team, being responsible for team organization, people development, and delivering commercial results. Your focus will be to build a clear and structured way of working where goals are understood, expectations are defined, and performance is measurable and consistent.

What Will You Do? 🚀

• Lead and organize the work of field sales representatives,
• define, monitor, and analyze KPIs at both team and individual levels,
• regularly track performance through reports, field visits, and 1:1 meetings,
• manage team schedules, resources, and operational planning,
• ensure proper use of systems and tools in daily work,
• collaborate with logistics, procurement, finance, and other departments as needed,
• participate in negotiations with key customers and support portfolio development,
• monitor and improve customer performance (sales, profit, margin, frequency, potential),
• analyze market trends and competition and propose commercial actions,
• lead customer selection and contribute to defining customer portfolios,
• manage performance evaluations and team development through coaching and feedback,
• support planning and execution of campaigns and commercial activities in the field,
• oversee accounts receivable and ensure timely follow-up on outstanding payments,
• manage and monitor the use of company vehicles, equipment, and work tools,
• contribute to process improvements and overall team efficiency.

Qualifications

What Makes You the Perfect Fit? ✨

Team Leadership

You are able to quickly establish structure, define roles and expectations, and take full ownership of team results, while consistently setting clear rules that apply equally to everyone and addressing issues decisively as they arise.

Building Trust

You build trust through consistency, fairness, and transparency in decision-making, with credibility based on your actions rather than your words.

Impactful Communication

You communicate clearly, directly, and without ambiguity, set precise expectations, explain priorities, and ensure understanding, while providing feedback that is concrete and focused on performance.

Manage Performance

You manage through KPIs, regularly track results, and conduct structured 1:1 meetings, making decisions based on data and reacting quickly when performance deviates from targets.

Discipline

You establish and maintain clear standards of work, apply them consistently, respond to deviations without delay, and build a culture where accountability, deadlines, and processes are non-negotiable.

Your Technical Toolkit 🛠️

We are looking for a leader who:

• has experience managing commercial or sales teams
• is comfortable working with people in a dynamic and demanding environment
• takes ownership of decisions, people, and results
• understands KPIs, performance management, and data-driven work
• has at least a B2 level of English proficiency
• is proficient in MS Office, especially Excel
• holds a valid Category B driving license

Additional Information

WHAT WE OFFER:

• Private health insurance after 6 months of employment
• Opportunities for professional growth and advancement in wholesale
• Mentorship support
• Two days off per week!
• 24/7 company car available 🚗

We are a team with a capital M! As a member of this team, you will find a place for yourself – a place with many opportunities, a chance to work with mentors, support and motivation from colleagues, and daily contact with our network of professional customers – well-known restaurants, hotels, cafes, and retailers in Serbia. For more information about a career at METRO, visit our page: www.metro.rs/karijera