Whataburger

Field Marketing Partner

Whataburger  •  United States (Onsite)  •  4 days ago
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Job Description

Welcome to Whataburger Careers!

Your Recipe for Impact — What You’ll Do

As a Field Marketing Partner, you’ll bring the Whataburger brand to life across your markets—driving local relevance, sales growth, and community connection. You’ll Make a Difference by building strong relationships with Guests, community partners, and restaurant teams that elevate brand presence and create meaningful local impact.

You’ll Serve with Heart by leading initiatives that support charitable efforts, deliver memorable Guest experiences, and position our restaurants as valued members of the community. Through collaboration with Operations, leadership, and external partners, you’ll Win as One—ensuring marketing strategies are aligned, executed with excellence, and deliver measurable results.

In this role, you’ll take ownership of your territory—leveraging insights, identifying opportunities, and optimizing performance to Move Forward Boldly as we grow and evolve our brand in every market you support.

Day-to-Day Ingredients — Responsibilities

As a Field Marketing Partner, you will:

  • Execute Local Store Marketing (LSM) plans to drive sales and traffic
  • Identify, secure, and activate community events, sponsorships, and partnerships
  • Collaborate with Operations to align marketing plans with restaurant goals
  • Build and maintain relationships with local businesses, leaders, and vendors
  • Analyze campaign performance and measure impact on sales and transactions
  • Manage and optimize territory marketing budgets (including six-figure spend)
  • Coordinate promotions, materials, and in-store activations
  • Research and recommend media and advertising opportunities
  • Negotiate agreements with vendors and community partners
  • Deliver market insights, reporting, and recommendations to leadership
  • Align restaurant teams with marketing calendar, initiatives, and tools

The Sauce — Pay & Perks

As a Field Marketing Partner, you will receive:

  • Competitive Weekly Pay
  • Bonus Program that scales up to 2.5X payout potential based on company results
  • Company Vehicle
  • 5 weeks PTO
  • Flex Weeks
  • Paid Corporate Holidays
  • Paid Parental Leave*
  • 401(k) match $1/$1 up to 4%
  • Competitive Medical, Dental and Vision Benefits*
  • Short-term and Long-term Disability Benefits*
  • Opportunities for Career Development and Growth
  • Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
  • Discounted Meals for You and a Guest
  • Wireless Service Discounts
  • Computer & Software Discounts
  • Fitness / Gym Discounts
  • Awards and recognition for all you do
  • Retirement Celebration Program

What You Bring to the Table — Required Experience

As a Field Marketing Partner, you must have:

  • Bachelor’s degree or equivalent work experience
  • 2+ years of marketing experience (LSM, advertising, or related field)
  • Experience executing marketing plans and analyzing performance results
  • Strong relationship-building skills across teams, vendors, and communities
  • Ability to manage budgets and evaluate ROI on marketing spend
  • Experience collaborating cross-functionally to achieve business goals
  • Strong communication and presentation skills
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
  • Ability to work independently, prioritize, and manage multiple initiatives
  • Willingness to travel regularly within assigned territory

Extra Toppings — Desired Experience

As a Field Marketing Partner, we prefer you to have:

  • Experience in restaurant, retail, or multi-unit environments
  • Background in Local Store Marketing, sponsorships, or community engagement
  • Experience managing vendor relationships and contract negotiations
  • Familiarity with media planning (billboards, local advertising, sponsorships)
  • Proven success driving sales through grassroots marketing strategies
  • Experience influencing or partnering with field operations teams
  • Strong analytical mindset with ability to translate insights into action
  • Passion for community involvement and brand storytelling

Where & How You’ll Work

This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs.

Candidates must reside within the region they support and be able to travel throughout that area as needed.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

*Eligibility rules may apply

6301 W Parmer Ln Bldg 3 Austin TX 78729-6801

Whataburger

About Whataburger

On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South.

Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week.

Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup.

Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
San Antonio, Texas
Year Founded
1950
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