Drive field marketing strategy to support mainstream marketsegmentsbusinessgrowthby deliveringcomprehensivemarketinsights,technology assessment,competitive positioning, and customer engagement programs.
Context
Operates across mainstream market segments withfocuson scalable offerings, competitive differentiation, and supporting business& technicalteams with market intelligence and go-to-market strategies.
Key Responsibilities
Market Insights & Analysis: Analyze macro environment, end-market trends, semiconductor ecosystem, andfabcapacity plans toidentifyopportunities.
Competitive Intelligence: Conduct SWOT analyses of global and local competitors and track market share and positioning.
Go-to-Market Strategy: Develop and execute field marketing plans aligned with business priorities.
Customer & Stakeholder Engagement: Collaborate withbusinessand technical teams to align messaging and solutions.
Voice of Customer: Capture customer needs, feedback, and market signals to influence product and solution strategy.
Content & Campaigns: Develop marketing assets, value propositions, and campaigns targeting mainstream customers.
Performance Tracking: Measure campaign effectiveness, customer engagement, and contribution to pipeline growth.
Stakeholder Management
Internal:Account Managers,Business Development Managers, Product Managers, Engineering and Service teams.
External: Customer decision-makers, ecosystem partners, and industry stakeholders.
Knowledge & Skills
Strong understanding ofsemiconductoror high-tech industryecosystem
Experience in market analysis, competitive intelligence, and strategic marketing.
Ability to translate technical insights into business value propositions.
Excellent communication and cross-functional collaboration skills.
Analytical mindset with data-driven decision making.
Requirements
Bachelor’s or Master’sdegree in business, marketing, engineering, or related field.
5+ years of experience insemiconductormarketing,sales,business development, customersupportor related roles.
Experience in B2B or semiconductor industry preferred.
Role Characteristics
Execution-focusedwithstrongownership of defined tasks and deliverables.
Works under guidance in decision-making and direction setting.
Contributes toteam successthrough insights, analysis, and marketing support.
Operates within structured frameworks to manage moderately complex topics.
Builds capabilities and experiencethroughself-initiatives
ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.
Need to know more about applying for a job at ASML? Read our frequently asked questions
Who are we?
ASML is an innovation leader in the global semiconductor industry. We make machines that chipmakers use to mass produce microchips. Founded in 1984 in the Netherlands with just a handful of employees, we’ve now grown to over 40,000 employees, 143 nationalities and more than 60 locations around the world.
What do we do?
We provide chipmakers with hardware, software and services to mass produce patterns on silicon through lithography. Our lithography systems use ultraviolet light to create billions of tiny structures on silicon that together make up a microchip. We push our technology to new limits to enable our customers to create smaller, faster and more powerful chips.
Who are our people?
While you may think that only engineers and mathematicians work at ASML, you'll be surprised to find out that our people come from a wide variety of backgrounds. Across ASML, we have dedicated teams that manage customer support, communications and media, IT, software development and more. Every team in the company is essential for pushing our technology and the industry forward.
If you love to tackle challenges and innovate in a collaborative, supportive and inclusive environment with all the flexibility and freedom to unleash your full potential, ASML is the place to be.
Join us!
