JOB RESPONSIBILITIES

Program Execution & Campaign Management

• Execute end-to-end field marketing programs across channels including events, sponsorships, digital activations, and thought leadership distribution.

• Own and manage the field marketing calendar for assigned business lines, ensuring consistent and strategic market presence.

• Coordinate all programlogisticsincluding vendors, venues, budgets, materials, and communications from planning through post-event execution.

• Partner with Creative and Content teams to deliver high-quality, on-brand materials aligned to program objectives.

• Manage multiple concurrent programs with strong attention to detail and execution quality.

Banker Enablement & Business Line Support

• Serve as the primary marketing contact for assigned business lines, managing intake, communication, and execution alignment.

• Ensure bankers are equipped with effective marketing programs and materials to support client engagement and pipeline development.

• Support preparation of presentations and updates for business line leadership and field teams.

• Participate in business line meetings to communicate program plans, status, and outcomes.

• Identifyopportunities to align marketing support with pipeline priorities and market activity.

Performance Tracking & Reporting

• Track and report on program performance including attendance, engagement, and bankerutilization.

• Develop regular reporting summaries with insights and recommendations for improvement.

• Monitor and manage program budgets, ensuring alignment with approved spend and flagging variances.

• Partner with Analytics to ensureaccurateand consistent data capture.

Cross-Functional Collaboration

• Collaborate with Creative, Content, Brand, and Analytics teams to ensure alignment and execution quality.

• Partner with Legal and Compliance to ensure all programs and materials meet regulatory standards.

• Coordinate with peer Field Marketing Managers to ensure consistency and share best practices across markets.

• Uses independent judgement and discretion to make decisions.

• Analyzes and resolves problems.

ADDITIONALACCOUNTABILITIES

• Performs special projects, andadditionalduties and responsibilities asrequired

• Consistently adheresto regulatory and compliance policies and standards linked to the job as listedand complete required compliance trainingsAccountable tomaintaincompliance with applicable federal,stateand local laws and regulations.

JOB REQUIREMENTS

Required Qualifications:

• Education levelrequired​Undergraduate Degree (4 years or equivalent)​in Marketing, Communications, Business, or related field

• Minimum experiencerequired​6+ Years​of experience in field marketing, event marketing, B2B marketing, or related discipline

• Demonstrated experience managing end-to-end marketing programs with measurable outcomes

• Strong project management skills withabilityto manage multiple concurrent initiatives

Preferred Qualifications:

• Experience in financial services or other highly regulated industry.

• Familiarity with CRM systems, event platforms, and marketing analytics tools.

• Experience in fast-paced, stakeholder-driven environments.

Job Competencies:

• Execution Discipline: Consistently delivers high-quality work across multiple programs with strong attention to detail.

• Ownership Mindset: Proactivelyidentifiesopportunities and drives work forward independently.

• Project Management: Effectively manages timelines, vendors, budgets, and cross-functional coordination.

• Communication: Clearly and professionally communicates with stakeholders across levels.

• Data Orientation: Uses performance data to evaluate effectiveness and improve outcomes.

• Relationship Management: Builds strong working relationships with business line partners and internal teams.

• Adaptability:Operateseffectively in a fast-paced, evolving environment.

• Collaboration: Works cross-functionally to deliver cohesive, compliant, and on-brand programs.

• Demonstrates a strong ability to build andmaintaineffective relationships with stakeholders by communicating clearly,engaging in proactive collaboration, andleveragingcross functionalinsights.Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.

• Buildstrusted client relationships, whether internal or external, byidentifyingneeds and delivering tailored solutions to enhance the overall client experience.

• Fosters orsupportsa positive work culture and productive work environment, displayingimportanceof effective relationships with customers and stakeholders.

• Travel in field as necessary, approximately 10-20% of time.

• Physical demands (ADA): ​The job requires a moderate degree of physical exertion and stamina such as standing, sitting, walking, driving or infrequent lifting.​