Webster & Webster Associates

Field Marketing Manager

Webster & Webster Associates  •  San Francisco, CA (Onsite)  •  14 days ago
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Job Description

Global embedded technology leader is seeking a Field Marketing Manager to take charge of US demand-generation efforts. You will design and deliver field programs, industry events, content initiatives, and digital campaigns tailored to key technical audiences. This is a hands-on role that requires strong collaboration with commercial teams and the ability to turn real-world customer insights into compelling messages and targeted activities. It’s an excellent fit for someone who enjoys fast-paced environments and taking full ownership of the marketing engine for a major region.
Key Responsibilities
  • Lead the US field marketing plan, including industry events, webinars, customer programs, and targeted vertical initiatives, with a focus on generating qualified opportunities.
  • Collaborate closely with sales and commercial teams to support pre-event outreach, onsite activities, and post-event follow-up that drives pipeline progression.
  • Convert customer feedback and market signals into relevant stories and localized content to support product messaging and new feature initiatives.
  • Manage coordination of joint marketing efforts with ecosystem partners, including co-marketing campaigns, shared programs, and partner-sponsored activities.
  • Tailor global campaigns for the US market, building landing pages, managing nurtures, executing digital promotion, and completing detailed analysis of results.
  • Travel required for several industry events and partner-focused activities throughout the year.

Core Qualifications
  • 5+ years of B2B field marketing experience in a technical, engineering-driven, or software-focused industry.
  • Demonstrated ability to work closely with commercial teams to drive measurable outcomes from marketing activities.
  • Experience supporting product or feature launches and shaping effective technical marketing content.
  • Hands-on proficiency with digital campaign execution, marketing automation, analytics, and CRM reporting.
  • Strong analytical skills, with the ability to track performance, interpret data, and make recommendations.
  • Self-directed, adaptable, and comfortable owning programs from strategic planning through execution.

What Makes This Opportunity Unique
  • High-Impact Role: You will influence strategy and execution for a major market within a global organization, supported by strong cross-functional alignment.
  • Competitive Compensation: The role offers a robust base salary and competitive overall package aligned with the strategic expectations of the position.
  • Strong Benefits: Comprehensive benefits that include meaningful company contributions to health plans, retirement savings support, and additional programs designed to promote well-being.
  • Work-Life Balance: Generous time-off policies with multiple avenues for rest, personal needs, and cultural celebrations.
  • Collaborative Culture: Join a team that values curiosity, shared knowledge, and a supportive environment where ideas and expertise are welcomed.


JO-2511-1315
 
Webster & Webster Associates

About Webster & Webster Associates

Webster & Webster Associates specialize in technical talent acquisition for both domestic and international businesses, in the public, private, non-profit and government sectors. We are the source for all your technical professional and executive sourcing needs, recruiting in the following arenas:

Real-Time & Embedded Systems

Aerospace & Defense

Internet of Things/Industrial Internet of Things

High-Performance & Supercomputing

Cloud Computing

Mobile, Enterprise & Cyber Security

Clients vary from commercially well-established companies to well-funded start-up firms involved in the Aerospace, Security, Digital Media, Medical, Broadcast, Mobile, Industrial, Military/Defense and Automotive industries.

If you are seeking solutions for today's complex problems in the midst of a fragile business and economic environment, Webster & Webster's "Talented Tenth"​ philosophy provides, connects and engages you to the most talented professionals available in the market to meet your company's needs.

Industry
HR & Recruiting
Company Size
1-10 employees
Headquarters
Unknown
Year Founded
2008
Website
websterandwebster.com
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