Company:Driven Brands
Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.
TheField Marketing Manager ensures thatMaacoshops deliver on our brand promise while serving asthe primary marketing interface for Maaco franchisees.This role isequalparts strategist andoperating partner translating national campaigns into localactivations, testingnew ideas, andensuring every shop is converting lead volume into repair orders.
Shop Performance Optimization– Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders.
Innovation Engine– Test new tactics and evaluate scalability across the system.
Brand Consistency– Ensure shops execute against brand standards and promotionsto delivertheMaacocustomer promise.
Insights & Reporting– Provide actionable insights tomarketing leadership, surfacing best practices that influence broader field marketing playbooks.
Communication-Hold one-on-one communications with DMAs and franchisees acrosssystemto communicate local marketing and media plans.
Customer Engagement- Leads all FZ to consumer efforts including Call Center, Reputation Management, and Promotions
Must be able to work in the United States, on an on-going basis, without sponsorship.
5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred).
Proven success executing local marketing plans that delivered measurable growth.
Business acumen with budget ownership or P&L exposurea plus
Strong, collaborative workingpartner; builds trust with field and cross-functional teams.
Excellent communicator who can make insights actionable for both leadership and shop-level teams.
Self-starter that excels in aperformance drivenenvironment,detail-oriented
Ability to create and deliver presentations to franchisees and senior level management.
Bachelor’sdegreerequired
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Position Location:
North Carolina
Compensation Range:
$92,100.00 - $164,500.00
Compensation Frequency:
Annual
Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has approximately 4,800 locations across the U.S. and 13 other countries, and services tens of millions of vehicles annually.
