Job Description

TheICRFieldMarketing Managerwill focus onprovidinglocal marketingleadership,strategyand program recommendations to drive topline sales.

With the mission to belocally-impactful,the ICRField MarketingManager will work closely with field leadership and support center team members to understand which promotions andinitiativeswill make a material impactin driving the business.

This role is both strategic and hands-on, balancing cross-functional collaboration witha penchant forinitiative thatultimatelyresultsin improved transactions, profitability, andguest satisfaction across our company restaurants

Responsibilities:

EBITDA Market Support

• Partnering with RVPs,identifyand diagnose regional and specific trends in our markets around performance and working with our field leadership build solutions to accelerate success and changecourseon opportunities

• Identifygaps early, partner cross-functionally to resolve them, anddrive topline performance

• Provide real-time local market intelligenceand system feedback associated withsales, promotions, menutestsand pricing

Local MarketingPlans

• Collaborate with local agency and Inspire Media Strategy & Planning team on holisticplan development

• Align stakeholders (operations, franchisees, agencies)on approved plans

• Developand implementquarterly restaurant-level initiatives to combat competitive intrusion and underperformance

• Management of co-op activityasdeterminedbyDirector, Field Marketing based on brand-level involvement

Analysis & Insights

• Partner with Data & Analysis team on regularreporting ofbusinessresults to inform proactive mediaand/or promotional changes

• Obtainend-of-promotion sales/transaction/ROI benefit for all locally implemented initiativesandpivotas necessary

Budget Management

• Manage local budget and co-op cashflow for assigned DMAs

• Reconcile period spending andsubmitany accrualsneeded foraccuratefinancial reporting

• Submit variance explanation for any discrepancies versus budget

​​EDUCATION & EXPERIENCE

• ​5-10 years of total experienceworking in field marketing roles, focused specifically on community engagement

• ​Proven ability to communicate with above and restaurant team membersto build vision and drive action

• ​Proven ability to lead brand-levelfield marketinginitiatives and deliver measurabletop lineimpact

• ​Exceptional communication and influence skills; able to bridge brand and enterprise priorities

• ​Willingness to travel (~20%)

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​ABILITIES

• ​Strategic thinker with the ability to lead while making decisions and solving problems

• ​Excellent interpersonal, oral, and writing skills

• ​Strong project management skillsand ability tomanage againstestablished timelines anddeliverables.

• ​Strong technical skills in Microsoft Office products, including Excel, PowerPoint, and Outlook or equivalent

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Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.