Role Overview:

We are looking for a proactive and results-driven Field Marketing Executive to support and execute on-ground marketing activities that drive brand awareness, customer engagement, and lead generation.

Key Responsibilities

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  Plan and execute field marketing campaigns aligned with company objectives.
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  Coordinate promotional activities, roadshows, exhibitions, product launches, and brand activations.
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  Organize and manage trade shows, corporate events, sponsorships, and community engagement activities.
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  Conduct competitor analysis and gather market insights from field activities.
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  Work closely with the sales team to align marketing efforts with business targets.
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  Ensure brand guidelines are followed across all marketing materials and activities.

Required Skills & Qualifications

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  Bachelors degree in Marketing, Business Administration, Communications, or a related field.
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  13 years of experience in field marketing, event management, or a similar role.
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  Strong organizational and communication skills.
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  Ability to manage multiple projects and meet deadlines.
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  Willingness to travel for events and field activities.

Preferred Skills

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  Knowledge of social media and digital marketing support.
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  Strong negotiation and vendor management skills.
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  Creative thinking with attention to detail.
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  Ability to work independently and collaboratively.
  Key Performance Indicators (KPIs)

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  Successful execution of field marketing campaigns.
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  Lead generation and customer engagement metrics.
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  Event attendance and activation performance.
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  Budget adherence and campaign ROI.

Requirements