The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Director, Field Marketing will play a strategic leadership role within the global field marketing organization, leading regional marketing across EMEA & Latin America. This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

This leader will manage a regional team and external vendors/agencies while serving as a key member of the EMEA leadership team and the broader global marketing organization.

Uniquely, this role combines strategic regional leadership with direct territory ownership: in addition to leading the team, this leader will personally own and execute field marketing for a defined set of markets within the region, acting as the in-market field marketer for those territories.

The ideal candidate is a modern B2B technology marketing leader – strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

Responsibilities

• Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
• Lead, mentor, and develop a regional field marketing team while managing external vendors, agencies, and production partners.
• Serve as the direct field marketing owner for a defined set of territories within EMEA & LATAM, personally planning and executing pipeline programs, customer engagement, and partner activities in those markets — not only leading others who do so.
• Build and execute integrated multi-channel marketing programs including executive events, customer engagement initiatives, digital campaigns, partner marketing, webinars, ABM activities, and pipeline acceleration programs.

• Drive strong alignment between regional execution and global marketing initiatives, ensuring consistency in messaging, positioning, and campaign strategy.

• Own regional marketing performance measurement and reporting, including pipeline contribution, ROI analysis, funnel performance, and executive-level reporting, while enforcing clear marketing-to-revenue attribution standards that ensure direct line-of-sight from every program and investment to pipeline and closed business.
• Lead regional adoption aשnd practical implementation of AI-driven marketing processes, tools, and workflows to improve productivity, scalability, personalization, and campaign effectiveness.
• Collaborate closely with Marketing Operations and Sales Operations to ensure accurate lead management, attribution, and reporting.
• Serve as a strategic advisor and trusted partner to regional sales leadership and executive stakeholders.
• Manage regional budgets while continuously optimizing investments for maximum business impact and efficiency.
• Lead large-scale customer and partner events end-to-end, including strategy, planning, execution, experience design, and measurement.
• Foster a culture of innovation, accountability, collaboration, and operational excellence across the regional marketing organization.

Qualifications

• 15+ years of experience in B2B technology marketing, including significant experience in field marketing leadership roles within global organizations.
• Proven experience leading regional marketing organizations and managing high-performing teams in complex, fast-paced environments.
• Demonstrated ability and willingness to operate at both a strategic leadership level and a hands-on executional level — comfortable building the plan and running the play.Experience in cybersecurity, networking, cloud, SaaS, or enterprise technology industries is highly preferred.
• Strong understanding of modern demand generation, account-based marketing, pipeline acceleration, customer marketing, and partner marketing strategies.
• Proven track record of owning pipeline and revenue targets in a B2B technology environment, with demonstrated ability to work strategically with sales leadership and influence senior stakeholders across regions and functions on deal progression, pipeline coverage, and revenue forecasting
• Highly analytical with strong business acumen and the ability to translate data into actionable insights and executive-level recommendations.
• Strong experience with marketing technology platforms, CRM systems, marketing automation, reporting dashboards, and AI-enabled marketing tools.
• Passion for leveraging AI to improve marketing effectiveness, operational efficiency, content generation, personalization, and decision-making.
• Excellent interpersonal, communication, presentation, and stakeholder management skills.
• Exceptional organizational and project management capabilities with the ability to manage multiple priorities simultaneously.
• Strong leadership presence, ownership mindset, and ability to thrive in dynamic, high-growth environments.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
• Willingness to travel internationally as required (approximately 25%).