We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).
Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.
Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.
About the role
The Field Marketing Coordinator – Mature Market Growth is responsible for driving & executing sustained growth and maximizing client engagement within established Barry’s studio markets. This role focuses on hyper local execution in increasing client acquisition, reactivating lapsed clients, and driving higher visit frequency among existing members.
The Field Marketing Coordinator partners closely with Studio Operations and Corporate Marketing to implement targeted marketing strategies that optimize studio performance and class utilization. This role ensures that mature studios maintain strong our brand presence, continue to attract new clients, and deepen engagement with existing members.
The Field Marketing Coordinator will leverage local partnerships, community activations, targeted outreach, and data-driven marketing initiatives to execute studio-level growth objectives.
What you'll do
Local Market Growth Strategy
Client Acquisition
Client Engagement Growth
Community Partnerships & Local Marketing
Lapsed Client Reactivation
KPI Ownership & Performance Tracking - Mature Market Growth KPIs
Qualifications
Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.
