Job Description

Key Responsibilities

• Plan, execute and optimise quarterly field marketing programs that support ANZ pipeline, revenue and customer engagement goals across demand generation, ABM, customer marketing and channel marketing.
• Deliver integrated campaigns across digital, nurture, webinars, in-person events, partner programs, executive engagement and sales activation.
• Manage webinars and in-person events from planning through to promotion, execution, follow-up and performance reporting, ensuring strong attendance, engagement and pipeline contribution.
• Develop targeted ABM programs for priority accounts, industries and segments in partnership with sales, SDR/BDR, pre-sales and partner teams.
• Support customer marketing initiatives including customer events, advocacy, lifecycle campaigns, newsletters, case studies and expansion-focused programs.
• Track campaign performance, conversion rates, pipeline contribution and ROI, using insights to improve future programs and optimise budget, vendors and campaign activity.

Experience and Skills

• Experience in a B2B sales, SDR/BDR, marketing, customer-facing or partner-facing role, with an interest in building a career in field marketing.
• Exposure to, or curiosity about, field marketing, demand generation, ABM, customer marketing, channel marketing, events or growth marketing.
• Understanding of how sales and marketing work together to create pipeline, engage accounts and support deal progression.
• Comfortable working with sales, SDR/BDR, pre-sales, partner and marketing teams to support campaigns, lead follow-up and account engagement.
• Able to use data, feedback and campaign results to understand what is working and identify practical ways to improve.
• Strong organisational, communication and stakeholder management skills, with a proactive, collaborative and learning-oriented approach.

Career Level - IC4

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