Job Description

The purpose of this role is to ensure the success of assigned Franchise Partners by acting as a trusted advisor, consulting on profitability, marketing, and operational excellence.
This role will be based in Eastern PA only and cover the Northeastern states for Crumbl.

Responsibilities

Trusted Advisor to Franchise Partner
• Establish a strong, trusted advisor relationship with Franchise Partners through leadership training, on-site store visits, and frequent communication
• Act as a liaison between the Franchise Partner and Crumbl HQ to balance stakeholder interests and recommend solutions
• Facilitate Franchise Partner networking by connecting those with similar challenges and interests through roundtable discussions and a strong understanding of the market and region
• Use Franchise Partner leadership training to promote a positive Crew culture
• Document every interaction with Franchise Partners
• Address franchise partner engagement by escalating feedback and documenting results

Consult on Business Success and Profitability
• Develop reports and actionable recommendations tailored to individual store business needs by using sales data, comparison statistics, and analysis.
• Work with Franchise Partners to create short and long-term business goals
• Review profit and loss statements to identify profit goals and opportunities
• Frequently perform root-cause analyses and provide recommendations for business growth
• Conduct local market research to aid in increasing sales through marketing initiatives and community involvement
• Develop marketing strategies based on market research and Franchise Partner interest

Support Operational Excellence
• Develop a thorough understanding of Crumbl’s operational KPIs and the why behind them including policies and procedures
• Educate and offer strategic advice on the 3 C’s of Crumbl (Cookie Quality, Cleanliness, and Customer Experience)
• Seek every opportunity to encourage operational excellence
• Applaud operational excellence with awards and recognition
• Review operational metrics set by HQ, which could include, but is not limited to: ticket times, cookie quality, sold-out time, service availability, and customer reviews to identify strengths and weaknesses; coach on operational best practices.
• Review operational dashboards for the market region to better understand opportunities for each store and recommend best practices to reach strategic goals for Franchise Partners.

Qualifications

Minimum Qualifications
• Bachelor’s degree with emphasis in Business, Marketing, or Accounting or equivalent proven experience
• Proven track record of running a successful business
• Strong financial literacy skills
• Excellent communication skills, both written and verbal (ability to convey complex ideas clearly and using simple language)
• Proficient in Microsoft Office and Google Workspace
• Strong emotional intelligence
• Ability to conduct crucial conversations
• Ability to balance the interests of both HQ and Franchise Partners, though sometimes conflicting
• Ability to work in a fast paced environment with little to no supervision
• Basic Knowledge of food safety practices
• Valid U.S. Driver’s License
• Access to reliable transportation

Preferred Qualifications
• Previous consulting or coaching experience
• Previous multi-unit management experience
• Previous business financial experience
• Advanced knowledge of food safety practices
• Masters degree in business related field

Location and Travel

This role will be based in Eastern Pennsylvania and requires regular travel throughout the Northeastern United States to support franchise bakery locations.

Travel is expected to be approximately 50% of the time, though travel expectations may change based on business needs.

The role will generally be structured as follows:

• 50% Administrative Responsibilities – Participating in team calls, identifying priorities, planning travel, preparing for bakery visits, and sending follow-up communications to franchise partners.
• 50% Field Responsibilities – Visiting bakeries, traveling within the region, conducting business reviews, supporting franchise partners in-store, and providing operational consultation.

Benefits & Perks
- Medical, dental, and vision benefits- 15 days PTO/year- 10 paid holidays- Paid parental leave- Personal phone bill reimbursement- Gym reimbursement- Corporate DoorDash® DashPass membership- Regular company and team activities- 401k with competitive matching contribution plan- Excellent opportunities for career growth- Work in a hyper-growth company
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.
Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box!
Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.