Job Description
JOB OVERVIEW:
The Field Brand Marketing Manager/RIP IT Energy is responsible for the creation and implementation of the key marketing initiatives for the brand. This position also takes the lead role in formulating marketing objectives and tactics to support the strategies including a full communication, advertising and promotional program.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Commitment to Company mission and values.
2. Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.
3. Explore and incorporate new approaches to new business models, distribution strategies, and strategic partnerships.
4. Develop an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for brand.
5. Excellent negotiation skills required as typically negotiates in a competitive or adversarial environment.
6. A thorough understanding of the marketing process with proven ability to develop and implement marketing campaigns
7. Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance.
8. Ability to travel to any location where the Company operates and expand territory as business needs dictate.
RESPONSIBILITIES:
1. Work within NBC’s Marketing Department to define sales goals, brand programming and resource requirements (budgets)
2. Assist in determining and measuring ROI, including the tracking of marketing expenditures, impact on ACV gains, share and promotions results
3. Create tactical programs designed to increase ACV through current distribution network
4. Determine channel strategy and identify routes to market, packages, pricing to co-exist within the current hybrid distribution system
5. Create brand pricing architecture and strategy for penetration of multiple channels including, grocery, drug, mass merchandise, c-store, vending, on premise, deli/food service and alternative routes to market
6. Oversee creation of a formalized communication plan for the brand which includes: Trade press packets and ads during key timeframes, Outbound e-flashes, Sample mailings to customers, trade press and retail buyers, Strategic plan for consumer advertisement through all media vehicles: sponsorships, radio, print, web, social media
7. Design and execute promotional strategies including: Develop brand objectives and strategies and implement the translation of strategies to programs and tactics
MINIMUM QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Bachelor Degree in Marketing or appropriate equivalent from an accredited university. MBA preferred
• At least 10 years of marketing experience in the consumer packaged goods industry, with at least 2 years of non-alcoholic beverage experience, in the assigned brand category strongly preferred
• Proven creative, aggressive sales management experience
• Experience with a distributor network
• Preferred experience managing and negotiating with outside agencies
• Experience in e-marketing methodologies is a plus
• Excellent oral and written communications skills (including public speaking) in English.
• Strong interpersonal, sales presentation and merchandising skills
• Results driven, self-motivated
National Beverage Corp. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans or sexual orientation.
