Job Description

Are you ready to help shape the future of media?

CBS 17 is seeking a Sales Account Executive to join our team in Fayetteville, NC. This is a unique opportunity to work with the largest local broadcast group in the country while collaborating with a nationally recognized digital agency. We don’t just sell TV—we build innovative, results-driven marketing partnerships that span broadcast, digital, and live platforms.

We’re looking for a bold, strategic, and motivated Sales Account Executive who thrives in a dynamic environment and is eager to help businesses grow through the power of multi-media solutions.

About the Role

As an Account Executive at CBS 17, you'll serve as a consultative partner to local and regional businesses—developing custom advertising strategies across our robust multimedia portfolio. You’ll be part of a collaborative, forward-thinking team that values creativity, integrity, and performance.

Key Responsibilities

• Prospect and secure new business through networking, referrals, and outreach.
• Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
• Perform in-depth data analysis to deliver actionable insights to ensure campaign success.
• Delivers sales presentations and report presentations to clients.
• Develop integrated marketing campaigns that include linear TV, streaming (OTT/CTV), digital display, social, and branded content.
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Educate advertisers on performance metrics, insights and best practices
• Work cross-functionally with production, creative, promotions, and digital teams to bring campaigns to life.
• Deliver clear, data-backed proposals and recommendations to clients.
• Consistently meet or exceed individual revenue goals and quarterly targets.
• Stay current on media trends, competitive insights, product portfolio, and emerging platforms.

What We’re Looking For

• A creative, proactive problem solver who thrives on helping clients succeed.
• A persuasive storyteller who can connect business challenges to tailored media solutions.
• A self-starter with strong time management and follow-through skills.
• A confident communicator—written, verbal, and in client-facing presentations.

Requirements

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Proven success in media, marketing, or B2B sales.
• Knowledge of digital advertising platforms (e.g., OTT, programmatic, SEO/SEM, etc.).
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficient in Microsoft Office; CRM experience (e.g., Salesforce) is a plus.
• Valid NC driver’s license and reliable transportation.

Why CBS 17?

• We're part of Nexstar Media Group, the nation’s largest local media company.
• Our reach includes NFL, college football, My Carolina, Local News that Matters, and much more.
• Access to advanced tools, strong leadership, and hands-on sales training.
• Comprehensive full benefits (medical, dental, vision, 401k) & PTO